AI policy

1. Introduction

At Carswell Gould, we are committed to delivering exceptional service to our clients, sometime this may happen by using Artificial Intelligence (AI) and related technologies. We believe in the power of human-AI collaboration, where the strengths of both are joined to deliver the best possible outcomes for our clients. Our AI policy is designed to ensure responsible AI use, prioritise client consent, accessibility, and data security.

2. Responsible AI Use

At the heart of our approach is the use of AI and machine learning to enhance our processes, ensuring that we deliver the best possible results to our clients. But here’s the deal – no final product or service will ever be generated by AI alone. Human expertise and oversight are integral to our operations to ensure everything meets our high-quality standards. You can trust us to maintain the quality and accuracy you expect.

3. Client data

We are unwavering in our commitment to safeguarding your sensitive data. We will never use AI to share, mishandle, or jeopardise any of your confidential information. Rest assured, your privacy, security, and confidentiality hold the highest priority within our operations, and your data is securely and responsibly managed under our vigilant care.

4. Client consent

We embrace the application of AI to optimise outcomes and deliver the utmost service excellence to our clients. By default, clients are automatically enrolled in the integration of AI technologies within our services, ensuring they benefit from the advancements that AI offers.

Opt-In: From the initiation of our partnership or at any time during it, we offer clients a comprehensive explanation of the AI technologies we may use and employ. This allows clients to comprehend and appreciate how AI enriches our services to their advantage. While automatic enrolment is our approach, we actively encourage open communication and welcome any queries or clarifications clients may wish to seek.

Opt-Out: We respect the autonomy of our clients and understand that preferences may vary. Therefore, at any point during our collaboration, clients retain the option to opt out of AI use. Whether they choose this option at the onset or later in our partnership, we honour these decisions without compromising the excellence of our service. Our commitment is to accommodate evolving preferences while maintaining the high quality our clients expect. To exercise your right to opt-out, simply send a request to [email protected].

These choices reflect our dedication to client empowerment, trust, and delivering services that align seamlessly with individual preferences.

5. Accessibility and Transparency

As part of our commitment to transparency, we not only make our AI policy easily accessible but are also always ready and willing to engage in discussions or provide explanations about the way we use AI.

At any point in our collaboration, if you have questions, curiosities, or simply want to delve into the details of how AI plays a role in our services, we’re just a call or email away. Our team is enthusiastic about discussing the ins and outs of our AI utilisation, ensuring that you are well-informed and comfortable with our approach.

Your questions and interests are always welcome, as we are dedicated to facilitating a two-way conversation that aligns our services with your needs and expectations.

6. AI Tools and products

Our choice of AI products and tools is guided by the principle of using solutions that guarantee the highest standards of data security and privacy. We do this with great diligence to prevent any unnecessary or unauthorised sharing of client data. Rest assured, your data will only be utilised in a manner that is essential for the provision of our services, and it will never be shared more widely than required.

7. Training and education

We believe that the continuous development of our workforce is key to our success. In line with this belief, we are fully committed to investing in employee training and education, recognising their vital role in effectively working with AI.

We provide ongoing training to ensure that our staff remains well-informed about the latest AI technologies, industry best practices, and ethical standards, so that our staff can create content that aligns with our values, thereby promoting responsible and ethical AI use within our organisation.

8. Ethical

We are committed to AI-generated content that’s free from discrimination, bias, or offensive material. Our commitment extends to aligning AI use with our agency’s values, setting a standard for responsible AI practices in the marketing industry. We aim to lead by example, promoting ethical and respectful content that reflects our commitment to ethical integrity.

9. Compliance with regulations

As a responsible agency, we are committed to adhering to all relevant laws and regulations governing the use of AI, data privacy, and disclosure requirements.

To ensure transparency and compliance, we openly disclose our use of AI. This practice not only aligns us with the applicable laws and regulations but also reinforces our commitment to ethical and responsible AI practices. Our dedication to transparency and compliance is a cornerstone of our AI policy, ensuring that we operate within the legal boundaries while delivering exceptional service.

10. Reporting and compliance

We recognise the importance of your trust and confidence in our services, and our compliance efforts are designed to uphold the integrity of our operations. You can rely on us to navigate the complexities of data protection and privacy regulations, while simultaneously delivering clear and transparent reporting on any incidents, reinforcing our commitment to responsible and ethical AI practices.

11. Contact information

We value open communication with our clients and stakeholders. If you have any inquiries, concerns, or wish to exercise your right to opt out of AI-related services, please do not hesitate to reach out at the following email address [email protected] .