Charting the Future: Insights from the GFG Annual Meet in Barcelona

Gareth Miller - 18th October 2023

After a whirlwind week in the vibrant city of Barcelona, we’ve returned to the UK with our minds buzzing and brimming with inspiration. The GFG Annual Conference was an incredible experience. 

Barcelona Docks Global Freight Group Annual Conference
Barcelona Global Freight Group Annual Conference

Imagine a room filled with remarkable individuals, all sharing a common passion for freight forwarding. We had the privilege of presenting our marketing vision, engaging in fruitful discussions with the Board, and seeking valuable input from our dedicated members. There was a real ‘can-do’ atmosphere in that room and a shared commitment to making the Global Freight Group thrive. 

But, it’s not just the buzz of ideas and business that left us excited for the future. It’s the people behind it all. The Global Freight Group is like no other, a shining example of global unity in the world of logistics. Members come from every corner of the world, united by their shared mission to move goods across borders seamlessly. 

Group Members Dinner GFG Annual Conference
Team Barcelona Global Freight Group Annual Conference

In many cases, GFG boasts a single member per country, making it a true reflection of the global freight forwarding community. And what’s the glue that holds this eclectic group together? Trust. It’s not just business, but friendship and trust that make this network hum. 

Speaking of trust, GFG members don’t just work together; they genuinely consider each other friends. Some have been part of the group for over two decades! It’s not unusual to see the sons and daughters of original members taking the baton, and new members are welcomed with open arms. That trust already exists because new members often join through referrals from their colleagues. 

This level of trust is the secret sauce that empowers the Group. Imagine the limitless possibilities when you know you can rely on your partners, not just as business associates but as lifelong friends. It’s heart-warming to be a part of this incredible ecosystem.

Ed Gould Speaking at GFG Annual Conference
Members Barcelona Global Freight Group Annual Conference

Now, you might be wondering: “What exactly is Carswell Gould doing there?”. Ed and Gareth were there representing Carswell Gould, as the Group’s new integrated marketing consultants. Our task is to take GFG’s communications and marketing to the next level. We aim to help maintain the existing members, attract new ones, and enhance GFG’s reputation as a beacon of logistics expertise worldwide. Our strategy? Well, we’re going to start by telling their stories – how GFG facilitates business and how members join forces to deliver top-notch service to their clients. 

We’re thrilled to be part of this journey, and the warmth and hospitality we’ve experienced have been overwhelming. Being welcomed into the Group as if we were old friends is a testament to the GFG’s inclusive spirit and openness to new ideas.

Team Barcelona Global Freight Group Annual Conference
Group Photo Barcelona Global Freight Group Annual Conference

As we return from the magical city of Barcelona and bid adieu to another fantastic GFG Annual Conference, we’re excited about the road ahead. Our brains are buzzing with ideas, and we can’t wait to roll up our sleeves and collaborate with every member to turn those ideas into reality. 

So, until we meet again at the next GFG Annual Conference, this time in the bustling heart of Atlanta, Georgia, USA, keep the freight flag flying high. Together, we’ll achieve great things, strengthen bonds, and continue to redefine the future of global freight. We can’t wait to see what the future holds and to create even more memorable moments with the incredible individuals of the Global Freight Group. Until then, safe travels and onward to new horizons!

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