Carswell Gould appointed to promote New Zealand’s thriving tech sector

Maddie Gulliver - 5th March 2024

New Zealand Trade and Enterprise (NZTE) has appointed Carswell Gould as its strategic partner for promoting its growing tech sector to a UK audience.

Carswell Gould will run a nation-wide initiative for the New Zealand government’s economic development agency. It aims to raise awareness of New Zealand’s tech sector, highlighting its rich potential for investment, talent, and technological advancements, particularly in the fields of health and financial technology.

NZTE’s See Tomorrow First campaign aims to shift global perceptions of New Zealand’s technology and position the growing digital technologies sector on the world stage, attracting overseas customers and investors.

Carswell Gould’s team will focus on strong digital engagement, using geotargeted programmatic digital advertising, delivering PR, liaising with influencers and industry-leading bodies for networking opportunities and delivering social media.

“Our partnership NZTE marks a new chapter in our journey,” expresses Gareth Miller, Carswell Gould’s Managing Director. “Our team thrives on devising bespoke marketing strategies that echo the ambitions and unique qualities of our clients. It’s a privilege to amplify the New Zealand government’s economic development on a global scale.”

Carswell Gould’s approach – a blend of marketing strategy, creative finesse, and digital savvy – promises to elevate client profiles and forge connections with influencers and thought leaders across industries.

As Carswell Gould’s expertise in crafting influential campaigns continues to garner worldwide attention, the agency reaffirms its commitment to innovation and excellence.

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