The brightly-illuminated passenger steam train created a magical show with more than 13,000 festive lights as it transported visitors of all ages along the tracks from Alresford and Alton. Passengers wore colour-changing LED wristbands on board the steam train, which was decorated inside and out with thousands of coloured LED lights programmed to flash and change patterns along the route. With a serving of seasonal music and delicious refreshments, the Watercress Line team created an atmosphere of festive cheer for everybody on the 10-mile round trip.
The popular Steam Illuminations event, which ran from December 4 to 23, was a sell-out event, largely due to the head of steam (excuse the pun) we were able to create in the media. We managed all the media relations for the event, which included a press launch day. The press launch was attended by the BBC, ITV and Press Association, plus many more. This turbocharged the reach of the press coverage for the event reaching an audience of over 61 million people in the UK alone and further audiences across the globe.
165 pieces of media coverage including vast national mentions on BBC News, ITV Meridian, Wave 105, thetimes.co.uk, and the Daily Telegraph.
Total coverage of over 61 million.
The PR coverage gained a potential value of £844,773
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