Our team was tasked with bringing together the full Hexagon MSC Software international sales team to deliver an engaging, interactive and inspirational four-day conference.
The overall objective was to bring together the diverse global sales teams as one force. To unite delegates over the same goals and leave them motivated to take their business to the next level and increase sales performance, equipped with the capability of implementing new sales techniques.
We worked closely with MSC Software’s Global Marketing Director and her team, along with the CEO and his leadership team. We explored the aims, blended ideas, messages and tactics and developed a targeted approach to deliver one, story-led experience for the delegates to remember forever.
Words cannot express how outstanding I think you are, thank you so much for being you!” Mary Harrison, Global Marketing Director, MSC Software
Mary Harrison, Global Marketing Director, MSC Software
We developed the chosen objectives into a creative framework against which messaging, branding and agenda ideas could be benchmarked. This approach was pivotal in ensuring fully-integrated themes that would resonate in the minds of the delegates.
Our creative studio team used the framework to design all of the event branding and visuals. We developed the messaging and expression of the themes across all channels: online, print and face-to-face at the event. Our creative professionals devised delegate journey packs and all of the conference’s creative assets.
We used our professional event expertise to manage every aspect of the logistics: from working with local DMOs, the hotel, coach companies and other local suppliers to sourcing incredible bands, speakers and activities and from the build of fantastic stage sets and equipment set-up to speaker rehearsals, all culminating in a seamless experience.
We produced an inspirational welcome film to kick off the conference, complementing and setting the tone for the agenda that followed.
Our Event Director and Creative Director led all stages of the work, pulling in key talent from across the agency and from our more extensive supply chain network to curate and manage all aspects of the production across multiple stages and locations within one large hotel.
- Management of the tech and production team
- Development of presentation content
- Lighting production and staging
- Sound and music
- Speaker liaison and briefing
- Hosting, compering, scripting and agenda composition
- Filming, live editing and broadcasting
- Art direction and orchestration
The after party
From the welcome drinks reception on day one, to the final evening of entertainment, the culture of the Hexagon MSC Software family was brought together with the social programme of the event.
We organised music and entertainment for each night, including the fantastic Patti Lusso, Meat Loaf’s former female lead vocalist, and Spike’s All Star Band who created a memorable end to the gala dinner and awards.
A highlight of the party was the Hexagon MSC Software leadership team on stage singing their very own take of Queen’s We Are The Champions, thanks to our friend at Rock Your Business who flew in especially for us.
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