The main objective for rebuilding their website was to create an easy-to-navigate site that presented information efficiently to their broad target demographic. With this front of mind, Carswell Gould applied a core functionality to present information as quickly and easily as possible.
This resulted in the site’s ‘Work Play Study’ sections which filter into areas such as course details, application forms and facilities. In addition, the new search engine functionality allows previously hidden smaller and more niche courses to be found easily. By building the site on Drupal 7, Chichester College can easily administer all content and have full control over the design, layout, and functionality.
Since its launch, the college has seen a 43% increase in like-for-like applications, with 80 applications recorded on the first day. Their new website received a gold award at the FE First College Marketing Network awards in the Website Development category and has been shortlisted for the Wirehive 100 award.
The simplified navigation and structure of the site meant that users can find the information they require easily, displayed in a vibrant and concise way. Carswell Gould was able to strike a balance between the “look and feel” of the site, and implementing a solution that applies to their internal and external stakeholders. Our team came up with an innovative structure that allowed users to find the information they needed simply, implementing a strong conversion platform into course applications.
- The team at Carswell Gould have been both supportive and challenging to ensure we built the best solution for our complex business needs.Julie Kapsalis, Vice-principal, Chichester College
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