We spent time on each campus, talking to students and staff, to gain a greater understanding of the new college in order to steer the development for the brand. We used these sessions to uncover the uniqueness of each campus as well as the similarities they shared, so that we could surface these consistently in the work.
The colours, fonts and imagery are designed to be fresh and modern, but also timeless in nature as it is vital the identity keeps looking fresh for many years to come.
We gave the language and tone of voice for the college a fresh new feel, designed to appeal to the range of audiences the college needs to talk to. We provided a full set of tone-of-voice guidelines with examples of best practice for all to follow.
The college was also provided with detailed brand guidelines with ‘play-by-play’ instructions for all in-house marketing and design staff at each of the campuses, to guide their use of the brand and help them to be ambassadors.
Create a Powerful Brand Identity
Want to create a brand that stands out and connects with your target audience? As a business owner, you know the importance of having a strong brand identity. Don’t wait, request a consultation and we can help you achieve your brand development goals.