New Zealand’s vibrant tech sector has received a huge boost to B2B audiences in Britain following an impactful and innovative marketing campaign by Carswell Gould.
New Zealand Trade and Enterprise (NZTE) saw an impressive response to its #SeeTomorrowFirst drive to promote its Health, Finance and General tech sectors to UK businesses.
Carswell Gould, as NZTE’s strategic partner, spearheaded a focused six-month creative PR and digital campaign to elevate the UK’s perception of New Zealand as a proven tech provider.
It produced outstanding results, exceeding its reach to B2B audiences with higher engagement, productive interaction and increasing the visibility of New Zealand’s tech offering.
Gareth Miller, Carswell Gould’s Managing Director, said: “Our powerful campaign connected with the business owners, decision-makers, tech buyers, and influencers within Britain’s technology industry and made a huge impact.
“We achieved this by implementing a strategy which aimed to raise awareness of New Zealand’s thriving tech sector, highlighting its rich potential for investment, talent, and advancements in the fields of health, financial and general tech.
“We increased visibility and engagement of NZTE’s #SeeTomorrowFirst campaign through use of impactful content on social media; at business conferences and events; with targeted video and podcast adverts, interaction with industry bodies, articles in media publications and with key opinion leader collaborations.
“We regularly updated our tailored content to reflect the latest trends and innovations and to keep audiences engaged – and it worked!
“Carswell Gould is proud and delighted to have worked with the New Zealand government and to have been successful in shifting global perceptions of New Zealand’s technology. We have positioned New Zealand’s digital technologies sector onto the world stage, attracting new overseas customers and investors.
“Our award-winning team thrives on devising bespoke marketing strategies that echo the ambitions and unique qualities of our clients. Please contact us to find out how we can support your business.”
For more information on Carswell Gould’s services, visit their solutions page here.
