When you’ve been around for as long as us, you learn a lot. So, to celebrate three decades at the top of our game, Carswell Gould is sharing some pearls of wisdom we’ve picked up along the way.
Don't let profit get in the way of a good thing.
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Fight like a badass.
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Great creativity is priceless.
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Developing an established brand is a lot like renovating your home.
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Great leaders are willing to take risks.
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Sometimes the most creative campaigns come from thinking inside the box
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Be like Madonna and constantly reinvent yourself.
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You can still make tough subjects fun!
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Wie goed doet, goed ontmoet.
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Marketing is a game of two halves, so make it adventurous.
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Show, don't tell!
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Be part of your community.
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Don't let the bastards get you down.
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No one got fired for buying IBM, but it's boring so let's 'think different'.
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Find your point of difference.
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Bite off more than you can chew.
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Sometimes 'almost perfect' isn't good enough.
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When it comes to people - you need the good, the bad, and the ugly.
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Put your Wonderbra on!
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Without the right processes you'll never get the idea off the ground.
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People don't buy what you do, they buy why you do it.
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Try doing it doggy style!
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Bring the outside in and no, we don't mean plants.
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Work on your business, not in your business for a Eureka moment.
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If I told you, you have a beautiful budget would you let me play with it?
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Herd together and link success for mutual gain.
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Find your compass and point your business in the right direction. Without it, you're lost at sea.
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Keep it simple, stupid.
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There's no such thing as B2B.
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Now, more than ever, it pays to look further into the future.
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