We provide businesses with access to valuable insights and information found in media coverage. Gorkana is a leading provider of media intelligence, with a comprehensive database of contacts, coverage and analysis of traditional, online, broadcast and social media.
This powerful tool allows you to check and analyse media coverage, giving you a deeper understanding of how your brand is being perceived by the public and supplying valuable insights that can inform your communication strategy. At Carswell Gould, we understand the importance of having a clear understanding of the media landscape for businesses.
That’s why we offer a service where we help businesses to subscribe to Gorkana and use the tool to check the media coverage of their company, their competitors, and industry trends. Our team of experts can help you to set-up the monitoring and alerts, analyse the data and provide you with the reports and insights that can help you make informed decisions.
Effective communication plans
With our Gorkana Media monitoring service, you can easily track brand mentions, find key influencers and journalists, analyse sentiment, and measure the impact of your PR (Public Relations) campaigns. This data can also be used to find potential crisis situations and develop effective crisis communication plans. In addition to providing businesses with access to Gorkana, we also offer a range of services to help businesses make the most of this data.
Targetted communication campaigns
Our team can aid with data analysis, creating reports and dashboards, and even help with developing targeted PR and communication campaigns. If you’re looking for a reliable and cost-effective way to check and analyse media coverage, look no further than Carswell Gould. Contact us today to learn more about our services and how we can help your business succeed.