Carswell Gould has led a full strategic and creative rebrand of Wildflower Turf, supporting the business’s evolution into Wildflower Co. as it enters its next phase of growth.
Wildflower Turf turned to Carswell Gould, building on its established client relationship, to help shape the next chapter of the brand.
The first rebrand in the business’s 23-year history reflects the company’s evolution from a specialist turf producer into a broader biodiversity solutions partner, working with ecologists, specifiers, developers and land managers.
Carswell Gould provided a full creative review and rebrand, delivering a complete suite of assets and comprehensive brand guidelines to support consistent roll-out.
This included the design, build and optimisation of a new website to communicates the business’s expanded offer and provide an improved user journey which ensures that visitors get the product information they need more efficiently.
Alongside the creative delivery, Carswell Gould provided strategic consultancy to help define the overall approach and timings for the project, ensuring a smooth transition for both internal teams and external stakeholders.
Key messaging was also developed around the new ‘More Than Turf’ campaign, reinforcing Wildflower Co.’s wider role in delivering biodiversity solutions beyond its core product.
Carswell Gould further supported the launch through PR and communications activity, both externally and internally, helping to announce the rebrand and articulate its rationale, ambition and long-term vision. Photography and video were produced to create a suite of supporting visual assets aligned to the refreshed brand.
Gareth Miller, Managing Director at Carswell Gould, said:
“Wildflower Turf was already an established and highly-regarded client, and this rebrand represented an important moment for the business. Our role was to help them confidently express how they’ve evolved and where they’re heading next.
“By combining strategic thinking with creative delivery, we were able to support a smooth transition to Wildflower Co. and create a brand platform that reflects both their heritage and their ambition for the future.”
James Hewetson-Brown, Managing Director at Wildflower Co., said:
“This rebrand marks an exciting new era for our business, and Carswell Gould helped us clearly define and express how we’ve evolved. While turf remains an important part of our story, it no longer defines everything we do, and the new Wildflower Co. identity gives us the space to grow, innovate and bring all our expertise together under one clear, confident brand.
“Carswell Gould’s strategic thinking and collaborative approach ensured our brand reflects both our heritage and our ambition for the future, while staying true to our nature-first values.”
Now launched as Wildflower Co., the refreshed brand positions the business as a credible, authoritative partner for organisations working within ESG frameworks and Biodiversity Net Gain legislation, while remaining true to its ethos.
To see the new website in all its glory, visit: www.wildflowerexperts.com
