The current key driver is efficiency and effectiveness. Successful transformation can enable streamlined processes and better customer experiences. It can also empower the next generation of marketers to do more for your business, equipping them with the insight, tools and processes needed to drive your business forward.
Adopting new tech stacks and approaches to marketing technology can focus only on CRM and inbound all the way through to complete redesign of business processes. Done right, it brings your brand closer to your customers and makes your teams more efficient including leadership, sales, marketing, customer services, delivery and more.
With consumer behaviour traveling in one digital direction with increasingly powerful, intelligent and insightful marketing technology on offer, now is the perfect time to start your journey towards monitoring your business toolset and approach.
New World Marketing demands stronger results, measurable return-on-investment and greater efficiency and scalability. It requires connecting and personalising the customer experience. Importantly, it means bringing together marketing “science”, all the still-advancing technology, with marketing “art” creativity that touches human souls to transform go-to-market approaches. Carswell Gould offers all of this but the key is to start at the beginning.
Digital marketing transformation typically includes: