Carswell Gould is celebrating a major client success story after its ongoing relaunch campaign for Birdworld helped deliver a 70% surge in visitor numbers at the UK’s only dedicated bird park.
The popular leisure attraction, based near Farnham on the Surrey/Hampshire border, has seen total sales soar by 97%, with admissions up an impressive 118%, according to data based on comparative figures for February half-term week 2025 and February half-term 2026.
Families have flocked to take in the bird park’s revitalised visitor experience, which blends play, learning and conservation in a vibrant setting, following a multi-million-pound investment.
Carswell Gould worked closely with the Park’s marketing and management team to lead a comprehensive marketing and awareness campaign to relaunch the Park’s new visitor proposition as it entered an exciting new phase of growth and development.
From the outset, the team at Carswell Gould recognised that the project was far more than a visual refresh. They immersed themselves in understanding Birdworld’s heritage, its loyal visitor base and its conservation mission, working closely with the Park to create a campaign strategy that could support its long-term ambitions.
Rather than delivering a single fixed campaign, Carswell Gould developed a flexible launch campaign which could reach multiple audiences – from families and schools to conservation partners, stakeholders and the media.
Working collaboratively with the Birdworld team at every stage, Carswell Gould helped develop the overarching strategy in addition to delivering campaign planning, creative development, filming, photography, campaign delivery across owned, earned and paid media, as well as all communications and influencer management. This enabled Birdworld to adapt its messaging as new opportunities emerged.
Carswell Gould’s PR experts also identified opportunities to significantly amplify the story beyond the original brief. This proactive approach included the use of influencers and micro-influencers, as well as traditional media outreach, which secured high-profile national coverage across major broadcasters, including the BBC and ITV.
The Park’s redevelopment has been successfully delivered in line with the management team’s vision, transforming it into a leading year-round family attraction. This provided a strong foundation for the marketing campaign, creating rich opportunities for compelling content and storytelling. The impact is now clearly being realised through strong, measurable results.
Gareth Miller, Managing Director of Carswell Gould, said:
“Birdworld is an incredibly special place with a rich heritage and an important conservation mission, so it was vital that the relaunch respected its past while helping it step confidently into the future.
“Our role was to create a campaign that didn’t just look good but genuinely worked for the organisation – attracting new audiences, strengthening its story and supporting its long-term growth.
“Seeing such a dramatic uplift in visitors and revenue since the relaunch is hugely rewarding and a testament to the quality of the Park’s new multi-faceted offering and the way we have worked with the brilliant Birdworld team.”
Woodies Wheeler-Bennett, Marketing Manager at Birdworld added:
“The relaunch has been transformational for Birdworld. Carswell Gould took the time to truly understand who we are – our heritage, our conservation work and what makes the Park special for our visitors – and translated that into a bold and engaging new identity.
“The results have exceeded our expectations. We’ve welcomed many new visitors while reconnecting with our loyal supporters, and the momentum created by the relaunch is already helping drive the next phase of our growth.”
The success of the campaign has further strengthened the relationship between the agency and the attraction, leading to a significant follow-on contract as Birdworld continues to expand its visitor experience.
For Carswell Gould, the project stands as a powerful example of service excellence in action – combining strategic insight, creative confidence and proactive PR to deliver results that genuinely move clients forward.
