When you’ve been around for as long as us, you learn a lot. So, to celebrate three decades at the top of our game, Carswell Gould is sharing some pearls of wisdom we’ve picked up along the way.
Sometimes the most creative campaigns come from thinking inside the box
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Great creativity is priceless.
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Find your point of difference.
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Be like Madonna and constantly reinvent yourself.
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There's no such thing as B2B.
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Bring the outside in and no, we don't mean plants.
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Don't let profit get in the way of a good thing.
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Great leaders are willing to take risks.
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When it comes to people - you need the good, the bad, and the ugly.
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Developing an established brand is a lot like renovating your home.
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Bite off more than you can chew.
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Try doing it doggy style!
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Find your compass and point your business in the right direction. Without it, you're lost at sea.
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Fight like a badass.
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If I told you, you have a beautiful budget would you let me play with it?
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Now, more than ever, it pays to look further into the future.
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People don't buy what you do, they buy why you do it.
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Show, don't tell!
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Put your Wonderbra on!
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You can still make tough subjects fun!
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Sometimes 'almost perfect' isn't good enough.
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Wie goed doet, goed ontmoet.
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Without the right processes you'll never get the idea off the ground.
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Be part of your community.
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Don't let the bastards get you down.
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Keep it simple, stupid.
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Work on your business, not in your business for a Eureka moment.
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Herd together and link success for mutual gain.
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Marketing is a game of two halves, so make it adventurous.
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No one got fired for buying IBM, but it's boring so let's 'think different'.
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