When you’ve been around for as long as us, you learn a lot. So, to celebrate three decades at the top of our game, Carswell Gould is sharing some pearls of wisdom we’ve picked up along the way.
Bring the outside in and no, we don't mean plants.
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Wie goed doet, goed ontmoet.
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Don't let the bastards get you down.
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Work on your business, not in your business for a Eureka moment.
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Bite off more than you can chew.
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People don't buy what you do, they buy why you do it.
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Fight like a badass.
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You can still make tough subjects fun!
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Be part of your community.
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Show, don't tell!
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Great creativity is priceless.
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Herd together and link success for mutual gain.
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Developing an established brand is a lot like renovating your home.
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Try doing it doggy style!
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Great leaders are willing to take risks.
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If I told you, you have a beautiful budget would you let me play with it?
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Sometimes the most creative campaigns come from thinking inside the box
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Be like Madonna and constantly reinvent yourself.
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When it comes to people - you need the good, the bad, and the ugly.
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No one got fired for buying IBM, but it's boring so let's 'think different'.
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Don't let profit get in the way of a good thing.
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Marketing is a game of two halves, so make it adventurous.
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Find your point of difference.
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Now, more than ever, it pays to look further into the future.
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Find your compass and point your business in the right direction. Without it, you're lost at sea.
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Without the right processes you'll never get the idea off the ground.
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Sometimes 'almost perfect' isn't good enough.
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Put your Wonderbra on!
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There's no such thing as B2B.
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Keep it simple, stupid.
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