When you’ve been around for as long as us, you learn a lot. So, to celebrate three decades at the top of our game, Carswell Gould is sharing some pearls of wisdom we’ve picked up along the way.
People don't buy what you do, they buy why you do it.
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Try doing it doggy style!
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Don't let profit get in the way of a good thing.
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Sometimes 'almost perfect' isn't good enough.
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Great leaders are willing to take risks.
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There's no such thing as B2B.
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Herd together and link success for mutual gain.
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Keep it simple, stupid.
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If I told you, you have a beautiful budget would you let me play with it?
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Now, more than ever, it pays to look further into the future.
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Put your Wonderbra on!
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Be like Madonna and constantly reinvent yourself.
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Work on your business, not in your business for a Eureka moment.
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Bring the outside in and no, we don't mean plants.
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No one got fired for buying IBM, but it's boring so let's 'think different'.
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Be part of your community.
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Without the right processes you'll never get the idea off the ground.
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Bite off more than you can chew.
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Sometimes the most creative campaigns come from thinking inside the box
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Don't let the bastards get you down.
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Find your point of difference.
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Marketing is a game of two halves, so make it adventurous.
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When it comes to people - you need the good, the bad, and the ugly.
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Wie goed doet, goed ontmoet.
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Great creativity is priceless.
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Developing an established brand is a lot like renovating your home.
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Fight like a badass.
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Show, don't tell!
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You can still make tough subjects fun!
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Find your compass and point your business in the right direction. Without it, you're lost at sea.
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