When you’ve been around for as long as us, you learn a lot. So, to celebrate three decades at the top of our game, Carswell Gould is sharing some pearls of wisdom we’ve picked up along the way.
Don't let profit get in the way of a good thing.
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If I told you, you have a beautiful budget would you let me play with it?
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When it comes to people - you need the good, the bad, and the ugly.
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Try doing it doggy style!
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There's no such thing as B2B.
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Developing an established brand is a lot like renovating your home.
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Sometimes the most creative campaigns come from thinking inside the box
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People don't buy what you do, they buy why you do it.
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Without the right processes you'll never get the idea off the ground.
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Find your point of difference.
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Fight like a badass.
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Find your compass and point your business in the right direction. Without it, you're lost at sea.
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You can still make tough subjects fun!
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No one got fired for buying IBM, but it's boring so let's 'think different'.
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Now, more than ever, it pays to look further into the future.
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Keep it simple, stupid.
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Wie goed doet, goed ontmoet.
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Marketing is a game of two halves, so make it adventurous.
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Put your Wonderbra on!
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Show, don't tell!
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Bring the outside in and no, we don't mean plants.
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Bite off more than you can chew.
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Don't let the bastards get you down.
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Great creativity is priceless.
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Herd together and link success for mutual gain.
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Work on your business, not in your business for a Eureka moment.
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Great leaders are willing to take risks.
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Be part of your community.
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Be like Madonna and constantly reinvent yourself.
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Sometimes 'almost perfect' isn't good enough.
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