When you’ve been around for as long as us, you learn a lot. So, to celebrate three decades at the top of our game, Carswell Gould is sharing some pearls of wisdom we’ve picked up along the way.
Keep it simple, stupid.
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Bite off more than you can chew.
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Great leaders are willing to take risks.
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If I told you, you have a beautiful budget would you let me play with it?
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Fight like a badass.
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Sometimes the most creative campaigns come from thinking inside the box
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When it comes to people - you need the good, the bad, and the ugly.
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Be like Madonna and constantly reinvent yourself.
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Bring the outside in and no, we don't mean plants.
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Sometimes 'almost perfect' isn't good enough.
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Marketing is a game of two halves, so make it adventurous.
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Work on your business, not in your business for a Eureka moment.
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You can still make tough subjects fun!
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Don't let the bastards get you down.
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No one got fired for buying IBM, but it's boring so let's 'think different'.
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Show, don't tell!
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Try doing it doggy style!
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Find your compass and point your business in the right direction. Without it, you're lost at sea.
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There's no such thing as B2B.
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Herd together and link success for mutual gain.
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Now, more than ever, it pays to look further into the future.
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Don't let profit get in the way of a good thing.
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Wie goed doet, goed ontmoet.
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Great creativity is priceless.
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Put your Wonderbra on!
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People don't buy what you do, they buy why you do it.
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Be part of your community.
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Without the right processes you'll never get the idea off the ground.
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Developing an established brand is a lot like renovating your home.
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Find your point of difference.
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