When you’ve been around for as long as us, you learn a lot. So, to celebrate three decades at the top of our game, Carswell Gould is sharing some pearls of wisdom we’ve picked up along the way.
Work on your business, not in your business for a Eureka moment.
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Keep it simple, stupid.
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Sometimes the most creative campaigns come from thinking inside the box
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Bring the outside in and no, we don't mean plants.
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Now, more than ever, it pays to look further into the future.
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Find your point of difference.
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Don't let the bastards get you down.
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Don't let profit get in the way of a good thing.
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There's no such thing as B2B.
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Great creativity is priceless.
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Wie goed doet, goed ontmoet.
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Be like Madonna and constantly reinvent yourself.
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Be part of your community.
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No one got fired for buying IBM, but it's boring so let's 'think different'.
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Try doing it doggy style!
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Put your Wonderbra on!
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If I told you, you have a beautiful budget would you let me play with it?
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When it comes to people - you need the good, the bad, and the ugly.
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Bite off more than you can chew.
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Fight like a badass.
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Herd together and link success for mutual gain.
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Marketing is a game of two halves, so make it adventurous.
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Developing an established brand is a lot like renovating your home.
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Great leaders are willing to take risks.
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Show, don't tell!
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Find your compass and point your business in the right direction. Without it, you're lost at sea.
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You can still make tough subjects fun!
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Sometimes 'almost perfect' isn't good enough.
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Without the right processes you'll never get the idea off the ground.
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People don't buy what you do, they buy why you do it.
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