When you’ve been around for as long as us, you learn a lot. So, to celebrate three decades at the top of our game, Carswell Gould is sharing some pearls of wisdom we’ve picked up along the way.
Without the right processes you'll never get the idea off the ground.
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Find your point of difference.
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Put your Wonderbra on!
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Herd together and link success for mutual gain.
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There's no such thing as B2B.
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Sometimes the most creative campaigns come from thinking inside the box
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Fight like a badass.
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No one got fired for buying IBM, but it's boring so let's 'think different'.
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Work on your business, not in your business for a Eureka moment.
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Bring the outside in and no, we don't mean plants.
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Marketing is a game of two halves, so make it adventurous.
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Don't let the bastards get you down.
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Now, more than ever, it pays to look further into the future.
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Bite off more than you can chew.
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Try doing it doggy style!
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Don't let profit get in the way of a good thing.
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Show, don't tell!
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People don't buy what you do, they buy why you do it.
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When it comes to people - you need the good, the bad, and the ugly.
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Find your compass and point your business in the right direction. Without it, you're lost at sea.
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Be like Madonna and constantly reinvent yourself.
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Wie goed doet, goed ontmoet.
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Developing an established brand is a lot like renovating your home.
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Keep it simple, stupid.
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Great creativity is priceless.
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If I told you, you have a beautiful budget would you let me play with it?
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Sometimes 'almost perfect' isn't good enough.
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You can still make tough subjects fun!
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Great leaders are willing to take risks.
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Be part of your community.
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