When you’ve been around for as long as us, you learn a lot. So, to celebrate three decades at the top of our game, Carswell Gould is sharing some pearls of wisdom we’ve picked up along the way.
Herd together and link success for mutual gain.
+
![](https://cdn.carswellgould.co.uk/wp-content/uploads/2023/03/29174954/CG_PearlsofWisdom_30images_1080x1080-20.jpg)
Don't let the bastards get you down.
+
![](https://cdn.carswellgould.co.uk/wp-content/uploads/2023/03/29174958/CG_PearlsofWisdom_30images_1080x1080-17.jpg)
Put your Wonderbra on!
+
![](https://cdn.carswellgould.co.uk/wp-content/uploads/2023/03/31173235/CG_PearlsofWisdom_30images_1080x1080-16-1.jpg)
You can still make tough subjects fun!
+
![Carswell Gould bring the fun for the Solicitors charity](https://cdn.carswellgould.co.uk/wp-content/uploads/2023/03/30133940/scolitiros-charity2.jpg)
Sometimes 'almost perfect' isn't good enough.
+
![](https://cdn.carswellgould.co.uk/wp-content/uploads/2023/03/31173227/CG_PearlsofWisdom_30images_1080x1080-12-1.jpg)
Bring the outside in and no, we don't mean plants.
+
![](https://cdn.carswellgould.co.uk/wp-content/uploads/2023/03/29174956/CG_PearlsofWisdom_30images_1080x1080-19.jpg)
Try doing it doggy style!
+
![Scamp the dog](https://cdn.carswellgould.co.uk/wp-content/uploads/2023/03/29155030/scamp.gif)
Be like Madonna and constantly reinvent yourself.
+
![](https://cdn.carswellgould.co.uk/wp-content/uploads/2023/03/29175020/CG_PearlsofWisdom_30images_1080x1080-02.jpg)
Find your compass and point your business in the right direction. Without it, you're lost at sea.
+
![](https://cdn.carswellgould.co.uk/wp-content/uploads/2023/03/31173229/CG_PearlsofWisdom_30images_1080x1080-13-1.jpg)
Don't let profit get in the way of a good thing.
+
![](https://cdn.carswellgould.co.uk/wp-content/uploads/2023/03/31173252/CG_PearlsofWisdom_30images_1080x1080-27-1.jpg)
Wie goed doet, goed ontmoet.
+
![](https://cdn.carswellgould.co.uk/wp-content/uploads/2023/03/15104411/CS-header_1250x500-aspect-ratio-520-430-e1683815243345.jpg)
Bite off more than you can chew.
+
![](https://cdn.carswellgould.co.uk/wp-content/uploads/2023/03/31173256/CG_PearlsofWisdom_30images_1080x1080-29-1.jpg)
Be part of your community.
+
![VenturefestSouth by Carswell Gould](https://cdn.carswellgould.co.uk/wp-content/uploads/2023/03/30131947/VFSlocaled.jpg)
Developing an established brand is a lot like renovating your home.
+
![](https://cdn.carswellgould.co.uk/wp-content/uploads/2023/03/29175017/CG_PearlsofWisdom_30images_1080x1080-04.jpg)
There's no such thing as B2B.
+
![](https://cdn.carswellgould.co.uk/wp-content/uploads/2023/03/31173246/CG_PearlsofWisdom_30images_1080x1080-23-1.jpg)
When it comes to people - you need the good, the bad, and the ugly.
+
![The People of Carswell Gould](https://cdn.carswellgould.co.uk/wp-content/uploads/2023/03/30134130/pearlsofwisdom_People.gif)
Great leaders are willing to take risks.
+
![](https://cdn.carswellgould.co.uk/wp-content/uploads/2023/03/31173218/CG_PearlsofWisdom_30images_1080x1080-07-1.jpg)
Now, more than ever, it pays to look further into the future.
+
![](https://cdn.carswellgould.co.uk/wp-content/uploads/2023/03/29174943/CG_PearlsofWisdom_30images_1080x1080-28.jpg)
Work on your business, not in your business for a Eureka moment.
+
![](https://cdn.carswellgould.co.uk/wp-content/uploads/2023/03/29175010/CG_PearlsofWisdom_30images_1080x1080-09.jpg)
If I told you, you have a beautiful budget would you let me play with it?
+
![](https://cdn.carswellgould.co.uk/wp-content/uploads/2023/03/31173248/CG_PearlsofWisdom_30images_1080x1080-25-1.jpg)
Show, don't tell!
+
![Showing the world your marketing adventure through the use of images and video](https://cdn.carswellgould.co.uk/wp-content/uploads/2023/03/30125751/goretex2showdonttell.jpg)
People don't buy what you do, they buy why you do it.
+
![](https://cdn.carswellgould.co.uk/wp-content/uploads/2023/03/31173245/CG_PearlsofWisdom_30images_1080x1080-21-1.jpg)
Sometimes the most creative campaigns come from thinking inside the box
+
![](https://cdn.carswellgould.co.uk/wp-content/uploads/2023/03/29174957/CG_PearlsofWisdom_30images_1080x1080-18.jpg)
Marketing is a game of two halves, so make it adventurous.
+
![](https://cdn.carswellgould.co.uk/wp-content/uploads/2023/03/29175007/CG_PearlsofWisdom_30images_1080x1080-11.jpg)
Without the right processes you'll never get the idea off the ground.
+
![](https://cdn.carswellgould.co.uk/wp-content/uploads/2023/03/31173258/CG_PearlsofWisdom_30images_1080x1080-30-1.jpg)
Keep it simple, stupid.
+
![](https://cdn.carswellgould.co.uk/wp-content/uploads/2023/03/31160230/CG_PearlsofWisdom_30images_1080x1080-22-1.jpg)
Find your point of difference.
+
![](https://cdn.carswellgould.co.uk/wp-content/uploads/2023/03/29175003/CG_PearlsofWisdom_30images_1080x1080-14.jpg)
Fight like a badass.
+
![](https://cdn.carswellgould.co.uk/wp-content/uploads/2023/03/31173206/CG_PearlsofWisdom_30images_1080x1080-01-1.jpg)
No one got fired for buying IBM, but it's boring so let's 'think different'.
+
![](https://cdn.carswellgould.co.uk/wp-content/uploads/2023/03/30123817/edtimocreative.jpg)
Great creativity is priceless.
+
![EasyJet and Southampton airport campaign by Carswell Gould](https://cdn.carswellgould.co.uk/wp-content/uploads/2023/03/30131640/easyjet.jpg)