When you’ve been around for as long as us, you learn a lot. So, to celebrate three decades at the top of our game, Carswell Gould is sharing some pearls of wisdom we’ve picked up along the way.
Find your compass and point your business in the right direction. Without it, you're lost at sea.
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Try doing it doggy style!
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Show, don't tell!
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Be part of your community.
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No one got fired for buying IBM, but it's boring so let's 'think different'.
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Great leaders are willing to take risks.
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Work on your business, not in your business for a Eureka moment.
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People don't buy what you do, they buy why you do it.
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Be like Madonna and constantly reinvent yourself.
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Herd together and link success for mutual gain.
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Great creativity is priceless.
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If I told you, you have a beautiful budget would you let me play with it?
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You can still make tough subjects fun!
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Developing an established brand is a lot like renovating your home.
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Bring the outside in and no, we don't mean plants.
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Fight like a badass.
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Keep it simple, stupid.
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Now, more than ever, it pays to look further into the future.
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Sometimes 'almost perfect' isn't good enough.
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Don't let profit get in the way of a good thing.
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Don't let the bastards get you down.
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Marketing is a game of two halves, so make it adventurous.
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Without the right processes you'll never get the idea off the ground.
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There's no such thing as B2B.
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Put your Wonderbra on!
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Sometimes the most creative campaigns come from thinking inside the box
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When it comes to people - you need the good, the bad, and the ugly.
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Find your point of difference.
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Wie goed doet, goed ontmoet.
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Bite off more than you can chew.
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