When you’ve been around for as long as us, you learn a lot. So, to celebrate three decades at the top of our game, Carswell Gould is sharing some pearls of wisdom we’ve picked up along the way.
People don't buy what you do, they buy why you do it.
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Find your point of difference.
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Work on your business, not in your business for a Eureka moment.
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Be part of your community.
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Keep it simple, stupid.
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Don't let the bastards get you down.
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Try doing it doggy style!
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Developing an established brand is a lot like renovating your home.
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Be like Madonna and constantly reinvent yourself.
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Show, don't tell!
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No one got fired for buying IBM, but it's boring so let's 'think different'.
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You can still make tough subjects fun!
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Fight like a badass.
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Without the right processes you'll never get the idea off the ground.
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Herd together and link success for mutual gain.
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Find your compass and point your business in the right direction. Without it, you're lost at sea.
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Now, more than ever, it pays to look further into the future.
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Sometimes 'almost perfect' isn't good enough.
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Bring the outside in and no, we don't mean plants.
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Great leaders are willing to take risks.
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There's no such thing as B2B.
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Marketing is a game of two halves, so make it adventurous.
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Put your Wonderbra on!
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Bite off more than you can chew.
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When it comes to people - you need the good, the bad, and the ugly.
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If I told you, you have a beautiful budget would you let me play with it?
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Sometimes the most creative campaigns come from thinking inside the box
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Great creativity is priceless.
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Wie goed doet, goed ontmoet.
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Don't let profit get in the way of a good thing.
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