When you’ve been around for as long as us, you learn a lot. So, to celebrate three decades at the top of our game, Carswell Gould is sharing some pearls of wisdom we’ve picked up along the way.
Now, more than ever, it pays to look further into the future.
+
When it comes to people - you need the good, the bad, and the ugly.
+
Find your point of difference.
+
Developing an established brand is a lot like renovating your home.
+
Marketing is a game of two halves, so make it adventurous.
+
Without the right processes you'll never get the idea off the ground.
+
Sometimes the most creative campaigns come from thinking inside the box
+
People don't buy what you do, they buy why you do it.
+
If I told you, you have a beautiful budget would you let me play with it?
+
Be like Madonna and constantly reinvent yourself.
+
Herd together and link success for mutual gain.
+
Keep it simple, stupid.
+
Find your compass and point your business in the right direction. Without it, you're lost at sea.
+
Don't let the bastards get you down.
+
You can still make tough subjects fun!
+
Be part of your community.
+
Bite off more than you can chew.
+
There's no such thing as B2B.
+
Work on your business, not in your business for a Eureka moment.
+
Show, don't tell!
+
Great creativity is priceless.
+
Sometimes 'almost perfect' isn't good enough.
+
Try doing it doggy style!
+
Don't let profit get in the way of a good thing.
+
Fight like a badass.
+
Wie goed doet, goed ontmoet.
+
Great leaders are willing to take risks.
+
Put your Wonderbra on!
+
Bring the outside in and no, we don't mean plants.
+
No one got fired for buying IBM, but it's boring so let's 'think different'.
+
