When you’ve been around for as long as us, you learn a lot. So, to celebrate three decades at the top of our game, Carswell Gould is sharing some pearls of wisdom we’ve picked up along the way.
Herd together and link success for mutual gain.
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Bite off more than you can chew.
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Keep it simple, stupid.
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Without the right processes you'll never get the idea off the ground.
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Great leaders are willing to take risks.
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No one got fired for buying IBM, but it's boring so let's 'think different'.
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Find your point of difference.
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Try doing it doggy style!
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Find your compass and point your business in the right direction. Without it, you're lost at sea.
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People don't buy what you do, they buy why you do it.
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Fight like a badass.
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Sometimes 'almost perfect' isn't good enough.
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Great creativity is priceless.
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Bring the outside in and no, we don't mean plants.
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Marketing is a game of two halves, so make it adventurous.
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Don't let the bastards get you down.
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Put your Wonderbra on!
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Work on your business, not in your business for a Eureka moment.
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You can still make tough subjects fun!
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Don't let profit get in the way of a good thing.
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Be like Madonna and constantly reinvent yourself.
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Show, don't tell!
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Developing an established brand is a lot like renovating your home.
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Sometimes the most creative campaigns come from thinking inside the box
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Be part of your community.
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Now, more than ever, it pays to look further into the future.
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Wie goed doet, goed ontmoet.
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If I told you, you have a beautiful budget would you let me play with it?
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When it comes to people - you need the good, the bad, and the ugly.
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There's no such thing as B2B.
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