When you’ve been around for as long as us, you learn a lot. So, to celebrate three decades at the top of our game, Carswell Gould is sharing some pearls of wisdom we’ve picked up along the way.
Without the right processes you'll never get the idea off the ground.
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If I told you, you have a beautiful budget would you let me play with it?
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Be like Madonna and constantly reinvent yourself.
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Wie goed doet, goed ontmoet.
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Don't let the bastards get you down.
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Work on your business, not in your business for a Eureka moment.
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Herd together and link success for mutual gain.
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Bring the outside in and no, we don't mean plants.
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Great creativity is priceless.
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Fight like a badass.
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Developing an established brand is a lot like renovating your home.
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Find your point of difference.
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Now, more than ever, it pays to look further into the future.
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When it comes to people - you need the good, the bad, and the ugly.
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No one got fired for buying IBM, but it's boring so let's 'think different'.
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Be part of your community.
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Show, don't tell!
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Put your Wonderbra on!
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Keep it simple, stupid.
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People don't buy what you do, they buy why you do it.
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You can still make tough subjects fun!
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Bite off more than you can chew.
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Great leaders are willing to take risks.
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There's no such thing as B2B.
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Don't let profit get in the way of a good thing.
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Sometimes 'almost perfect' isn't good enough.
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Sometimes the most creative campaigns come from thinking inside the box
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Marketing is a game of two halves, so make it adventurous.
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Try doing it doggy style!
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Find your compass and point your business in the right direction. Without it, you're lost at sea.
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