When you’ve been around for as long as us, you learn a lot. So, to celebrate three decades at the top of our game, Carswell Gould is sharing some pearls of wisdom we’ve picked up along the way.
Without the right processes you'll never get the idea off the ground.
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Developing an established brand is a lot like renovating your home.
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Bite off more than you can chew.
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Marketing is a game of two halves, so make it adventurous.
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Be part of your community.
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When it comes to people - you need the good, the bad, and the ugly.
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If I told you, you have a beautiful budget would you let me play with it?
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Find your compass and point your business in the right direction. Without it, you're lost at sea.
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No one got fired for buying IBM, but it's boring so let's 'think different'.
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Great creativity is priceless.
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Be like Madonna and constantly reinvent yourself.
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Bring the outside in and no, we don't mean plants.
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Wie goed doet, goed ontmoet.
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Keep it simple, stupid.
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Sometimes the most creative campaigns come from thinking inside the box
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You can still make tough subjects fun!
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There's no such thing as B2B.
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Show, don't tell!
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Now, more than ever, it pays to look further into the future.
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Put your Wonderbra on!
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Work on your business, not in your business for a Eureka moment.
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Herd together and link success for mutual gain.
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Try doing it doggy style!
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Find your point of difference.
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People don't buy what you do, they buy why you do it.
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Great leaders are willing to take risks.
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Sometimes 'almost perfect' isn't good enough.
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Fight like a badass.
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Don't let the bastards get you down.
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Don't let profit get in the way of a good thing.
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