When you’ve been around for as long as us, you learn a lot. So, to celebrate three decades at the top of our game, Carswell Gould is sharing some pearls of wisdom we’ve picked up along the way.
Without the right processes you'll never get the idea off the ground.
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Show, don't tell!
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Sometimes 'almost perfect' isn't good enough.
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Wie goed doet, goed ontmoet.
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Sometimes the most creative campaigns come from thinking inside the box
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Don't let the bastards get you down.
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Try doing it doggy style!
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When it comes to people - you need the good, the bad, and the ugly.
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Bring the outside in and no, we don't mean plants.
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Marketing is a game of two halves, so make it adventurous.
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Now, more than ever, it pays to look further into the future.
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Herd together and link success for mutual gain.
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Developing an established brand is a lot like renovating your home.
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Put your Wonderbra on!
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Don't let profit get in the way of a good thing.
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No one got fired for buying IBM, but it's boring so let's 'think different'.
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If I told you, you have a beautiful budget would you let me play with it?
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People don't buy what you do, they buy why you do it.
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Great leaders are willing to take risks.
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Be part of your community.
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Keep it simple, stupid.
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Bite off more than you can chew.
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Great creativity is priceless.
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Find your compass and point your business in the right direction. Without it, you're lost at sea.
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Be like Madonna and constantly reinvent yourself.
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Work on your business, not in your business for a Eureka moment.
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There's no such thing as B2B.
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Find your point of difference.
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Fight like a badass.
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You can still make tough subjects fun!
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