When you’ve been around for as long as us, you learn a lot. So, to celebrate three decades at the top of our game, Carswell Gould is sharing some pearls of wisdom we’ve picked up along the way.
People don't buy what you do, they buy why you do it.
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Find your compass and point your business in the right direction. Without it, you're lost at sea.
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Don't let profit get in the way of a good thing.
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Great leaders are willing to take risks.
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Bite off more than you can chew.
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Put your Wonderbra on!
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Work on your business, not in your business for a Eureka moment.
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Be like Madonna and constantly reinvent yourself.
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If I told you, you have a beautiful budget would you let me play with it?
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Bring the outside in and no, we don't mean plants.
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No one got fired for buying IBM, but it's boring so let's 'think different'.
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Great creativity is priceless.
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Herd together and link success for mutual gain.
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Without the right processes you'll never get the idea off the ground.
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Keep it simple, stupid.
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There's no such thing as B2B.
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Now, more than ever, it pays to look further into the future.
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Developing an established brand is a lot like renovating your home.
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Sometimes the most creative campaigns come from thinking inside the box
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Marketing is a game of two halves, so make it adventurous.
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Don't let the bastards get you down.
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Wie goed doet, goed ontmoet.
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Fight like a badass.
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You can still make tough subjects fun!
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When it comes to people - you need the good, the bad, and the ugly.
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Sometimes 'almost perfect' isn't good enough.
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Try doing it doggy style!
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Show, don't tell!
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Be part of your community.
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Find your point of difference.
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