When you’ve been around for as long as us, you learn a lot. So, to celebrate three decades at the top of our game, Carswell Gould is sharing some pearls of wisdom we’ve picked up along the way.
People don't buy what you do, they buy why you do it.
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Put your Wonderbra on!
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Developing an established brand is a lot like renovating your home.
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Marketing is a game of two halves, so make it adventurous.
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Wie goed doet, goed ontmoet.
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Great creativity is priceless.
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If I told you, you have a beautiful budget would you let me play with it?
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Don't let the bastards get you down.
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There's no such thing as B2B.
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Find your point of difference.
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Be like Madonna and constantly reinvent yourself.
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Bite off more than you can chew.
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Show, don't tell!
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When it comes to people - you need the good, the bad, and the ugly.
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Herd together and link success for mutual gain.
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Work on your business, not in your business for a Eureka moment.
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Don't let profit get in the way of a good thing.
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Sometimes 'almost perfect' isn't good enough.
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You can still make tough subjects fun!
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No one got fired for buying IBM, but it's boring so let's 'think different'.
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Without the right processes you'll never get the idea off the ground.
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Be part of your community.
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Fight like a badass.
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Try doing it doggy style!
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Great leaders are willing to take risks.
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Bring the outside in and no, we don't mean plants.
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Now, more than ever, it pays to look further into the future.
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Keep it simple, stupid.
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Sometimes the most creative campaigns come from thinking inside the box
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Find your compass and point your business in the right direction. Without it, you're lost at sea.
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