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Why Ed's leaving on a jet plane: FIBO 2016 and the global launch of Kelda Technology

Ed Gould

Ed Gould

Creative director

Published Wednesday 6th April 2016

Branding + Exhibition design + Strategy and advisory support + Influence and PR + Social media and digital marketing + Web design and app development

Helping our client Kelda Technology get ready for the launch of its innovative shower system at FIBO 2016 has been hugely exciting.

Kelda Technology is the pioneer of water-in-air shower products that halve water usage and water heating costs through patented shower technology. The company has developed a solution inspired by aerospace and automotive engineering to deliver game-changing levels of savings and is launching globally at FIBO 2016, a four-day event held from 7-10 April in Cologne, Germany.

With more than 725 companies exhibiting from more than 40 countries, the event is the leading international trade show for fitness, wellness and health.

Last year alone, 138,000 visitors descended on Cologne - which is why the event provides the perfect backdrop for this exciting and patented product’s global launch.

Carswell Gould has been working with Kelda Technology for just over two months. In that time, we’ve clearly defined the go-to-market strategy and positioning for the company as well as creating all assets, including a website, brand guidelines, exhibition stand, content marketing, social media and press relations.

We’re also very proud of the creation of an impressive touchscreen calculator that helps people understand just how much money and water they can save, as well as video content to produce a virtual waterfall that will be displayed on the exhibition stand at FIBO.

I departed earlier today from Heathrow and my first job is to head to the conference to make make sure the technology is set up and we’re ready to go before the grand unveiling.

When FIBO opens its doors tomorrow, we will be welcoming the industry’s top figures from gyms, leisure centres and the media to find out more about this revolutionary, game-changing technology.

We were first introduced to Kelda Technology through our client SETsquared, the global number one university business incubator, so it will be incredibly exciting to follow the company’s journey in bringing science and technology together.

I am immensely proud of Carswell Gould’s world-class work for this ground-breaking technology solution. There have been many late nights, lots of head scratching and even some butting of heads, but it’s all come together perfectly in time for the global launch.

Through standout innovation, the launch of Kelda’s pioneering shower system is going to have a hugely positive impact on the world and we can’t wait to see how it’s received on the global stage when the industry can get their hands on it for the first time.

Keep up to date with Kelda’s journey by following on Twitter: @KeldaTechnology

Find out more about Kelda Technology and try out the savings calculator here: www.keldatechnology.com

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