Why a Christmas card can be the gift that keeps on giving for businesses this year

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Ed Gould

Ed Gould

Creative director

Published Thursday 8th October 2020

Each year people in the UK spent more than £1.5 million on greetings cards. That’s more than they spend on coffee! 

However, businesses are spending less and less on cards, instead opting for a simpler email only option that says something along the lines of, “We are donating the money we would have spent on a Christmas card to charity."

We get it - it's simpler but we're not a huge fan of this approach. In a world of ever-increasing instant gratification, taking the time and effort to create a high-quality printed Christmas card is still one of the most effective ways of showing you care during the festive season. 

Christmas cards are a great way to ensure your business is front of mind to all recipients. 

Add to this the fact that everybody else is sending an email alone and its a no brainer - send a card, stand out and win loyalty for next year. Simple. With people expecting no more than a casual email during Christmas, here’s your chance to do something memorable and creative that could result in more sales for your business.

 

Contact our design team today and let's start working on your Christmas card together!

 

Seven ways to make your card campaign work harder 

Each year, entrepreneurs and businesses send an enormous amount of greetings cards, but the enthusiasm people feel when sending these out year after year appears to be dwindling. As a result, Carswell Gould wants to reignite this excitement, so here are seven ways to make your card campaign work harder for your business:

Be unique

You could of course just select a standard card design, but now more than ever we must do all we can to attract and keep the attention of our customers. So why not try a different approach? Today, you can create a unique and memorable card that won’t break the budget.

Make it personal

Make sure you take the time to address each card individually. Include your business signature, write a personalised note and personally address each envelope. This can be the difference between a card that’s thrown away or one that’s remembered.

Consider the print finish

There are some truly amazing ways to print the card and envelopes to make sure it stands out from the pack. This includes laser cutting, embossing, following, spot UV, die cutting and letterpress – the more you invest, the more you’ll get back.

Back it up with a digital campaign

After sending a quality printed card to valued clients, back it up with an email-based version and even social media engagement that echoes the card’s creative sentiment. Online and offline integration is key in making customers feel loved.

Go big

Did you know we once sent the world’s biggest card to a government minister? That’s right, if you really want to make an impact this Christmas consider going LARGE with your cards.

Tie in an offer

By offering the recipient something in the New Year like a lunch or money off coupon, you can turn your seasons greeting into your first campaign of the year which can be followed up in January. This is a great way to kick off the New Year and return to work in high spirits.

Make announcements

Finally, to really make the card go further for you, include a year summary or announcement to engage a captive reader on the key take away points about your company. This is how to build trust and loyalty amongst your audience.

What techniques do you do to set your card campaign apart?

Do you need help promoting your business? Or, have a marketing campaign you need professional support with?

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