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New strategic director Gareth joins the team

Amy Grinstead

Amy Grinstead

Senior Account Manager

Published Friday 8th April 2016

Strategy and advisory support

Carswell Gould is proud to have appointed Gareth Miller, former head of group marketing at Ordnance Survey, as strategic director, working at board level.

Gareth has previously held senior managerial positions in both the public and private sectors. He brings with him 17 years of experience in delivering game changing marketing strategies and executing award-winning campaigns.

During his time at Ordnance Survey, Gareth’s work included leading the national mapping agency’s 2015 brand refresh. This involved rolling out a new visual and verbal identity across all the company’s digital and physical assets, and into over 2,000 retail outlets.

Gareth is also a trustee for the Communications Advertising and Marketing Education Foundation (CAM), a subsidiary of the Chartered Institute of Marketing. As a trustee, Gareth provides a strategic steer to an organisation tasked with promoting the advancement of advertising and marketing education.

Gareth said: "It really was a big decision to move back to work for an agency, after a decade working in large organisations and heading up their in-house marketing teams. But the opportunity at Carswell Gould immediately attracted me. There is something really special about this agency. It is hugely ambitious, packed with brilliant creative ideas, and talented people who are passionate about growing the business through delivering outstanding and highly effective marketing solutions for their clients."

Creative director, Ed Gould, said: "Gareth’s appointment is an important part of our long term plan, and builds on our recent successes by adding strength and depth to the knowledge and expertise we offer our clients.

“He brings to the team a wealth of experience and success, which will further add to our capability to develop and deliver marketing strategies and campaigns that achieve the best possible return on investment for our clients. Gareth’s appointment emphasises the importance this agency places on delivering the very best thought-through marketing services, from strategic planning to tactical delivery. With Gareth's appointment we're bringing another marketing heavyweight into the team and strengthening our position as the best connected agency in the south."

Find out more about Gareth's background and experience here.

Carswell Gould's work continues to be recognised as some of the best in the business. In the last 12 months alone it has been nominated for and won significant awards including the Chartered Institute of Public Relations’ PRide Awards for its work with Red Funnel and Hampshire Cultural Trust. The agency was also named as one of the leading web and technology teams in the region, as a finalist in the Wirehive 100's Digital Leader of the Year award. 

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