Carswell Gould wins prestigious digital award for hilarious Australia Day campaign

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Award winning + Marketing strategy and advisory + Website design and app development + Web development

Carswell Gould has scored ‘the double’ with two prestigious digital industry accolades in the Wirehive 100 Awards 2017.

The agency won the ‘Performance Marketing Campaign’ category and came runner-up for ‘Best Content Creation’, for its work with Liverpool-based global removals and shipping company John Mason International.

The award for the ‘Performance Marketing Campaign’ was presented for Carswell Gould’s successful cross-platform work to promote Australia Day. The ‘Where’s Mick?’ campaign gave two people the chance to win a trip Down Under after watching and sharing a clip of a colourful Mick Dundee-esque character wreaking havoc in London. Within 24 hours of launching the campaign, it had accumulated 20,000 views across social media.

Carswell Gould also took runner-up for ‘Best Content Creation’ for 'Mission: Moving to Mars', an April Fool’s Day stunt that capitalised on announcements to push the boundaries of space exploration. The project included a video announcing John Mason as removals partner to NASA for its 2023 Mission to Mars with an endorsement from Donald Trump.

Gareth Miller, managing director at Carswell Gould, said:

“These awards are fantastic recognition for our work. We are immensely proud that our marketing campaigns and creative content have been so well received, not just by our clients and their customers, but also by our peers and experts in their field.”


The Wirehive 100 Awards showcase digital excellence and recognise the outstanding work and exceptional individuals from digital agencies. The award ceremony was held last night (12 October) at Southampton Guildhall.

These latest awards add to the Hermes Creative Awards that the same campaigns won in May 2017 and to the CIPRide and national CIPR Excellence awards gained by Carswell Gould within the last 12 months.

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