Award-winning integrated marketing agency Carswell Gould has expanded its specialist team with the appointment of Client Services Director Gen Stylianou and Marketing Account Manager Asia Watson.
The new additions reflect the agency’s ongoing investment in talent to support its expanding client base and drive continued growth across its strategic and creative offering.
Gen Stylianou joins Carswell Gould as Client Services Director, bringing more than two decades of senior client services experience across some of London’s largest agency networks, including Dentsu, Havas, Omnicom and WPP, supporting Carswell Gould’s business proposition and growth ambitions.
Most recently, she served as Business Director at Hogarth Worldwide, part of WPP, where she oversaw complex digital web projects for major global brands.
Gen has built a distinguished career strengthening digital capability, nurturing long-lasting client relationships and leading high-performing teams. Her experience spans delivering digital transformation, building operational excellence and guiding multidisciplinary teams to deliver work that is both strategically and creatively impactful.
After relocating from London to the South, Gen said: “Carswell Gould stood out for me as an agency with a rare blend of heritage, creativity, and heart. You can feel the pride in the agency’s 30-year history, the loyalty of its clients, and the personality behind the work.
“I was drawn to the agency’s genuine commitment to solving client challenges in an impactful way, delivering on-point creative supported by clear strategic vision.
“The company’s ambition to strengthen and grow its client services function in the next chapter meant a new role was created, and it felt like exactly the kind of place where my experience could make a meaningful impact.”
Gen has already begun shaping a more consistent, confident way of working within the client services team. “Understanding the strengths of the team, the relationships they’ve built, and the opportunities within client accounts has been insightful.
“I will bring leadership and mentoring for the account management team, relationship-building with senior clients, structure and clarity to client services processes, and help to turn client challenges into clear opportunities for growth.
“I’m excited to be part of the next chapter. Carswell Gould already has a fantastic energy — I’m looking forward to nurturing that and helping the team build even stronger client partnerships.”
Asia Watson joins Carswell Gould with over six years’ experience in the creative industry, having managed high-value client portfolios across a range of sectors. After graduating from Solent University, Asia began her career as a Marketing Assistant for a health food start-up before moving to WhiteHype as a Project Manager. She then joined Out of Nothing in Winchester, where she progressed to the role of Senior Account Manager.
Bringing a wealth of experience working at both strategic and commercial levels, Asia has delivered insight-led creative work spanning branding, design, strategy, CGI, motion and production. Her approach focuses on turning complex client challenges into clear, actionable briefs that deliver measurable results, while nurturing strong client relationships and supporting new business development.
Asia said: “Carswell Gould immediately stood out to me as an award-winning agency with over 30 years of experience in the creative marketing industry. The blend of strategic thinking, creativity and collaboration really appealed to me.
“I am known for building trusted client relationships, expanding existing accounts and supporting new business wins. I manage day-to-day communication and large budgets confidently, and I love working collaboratively with cross-functional teams to deliver integrated campaigns. I am also passionate about supporting the positive and motivating team culture throughout project delivery.
“Everyone at Carswell Gould has been incredibly welcoming and I am enjoying engaging with clients, collaborating with the team and contributing to its impactful and creative work.”
Gareth Miller, Managing Director at Carswell Gould, said: “We’re delighted to welcome Gen and Asia to the team. Both bring valuable experience, professionalism and passion that align perfectly with our collaborative culture and commitment to delivering exceptional results for our clients.
“With our client portfolio continuing to grow, these appointments mark an important step in strengthening our client services offering. We look forward to working with both Gen and Asia as we continue to build momentum and further grow our award-winning marketing agency.”
