Carswell Gould continues its growth with the addition of US bank and top legal firm as clients

Home » News » Carswell Gould continues its growth with the addition of US bank and top legal firm as clients
Ed Gould

Ed Gould

Creative director

Published Friday 20th May 2022

Carswell Gould’s latest team members Lee Martin and James Nethersole fly the Puerto Rico flag for new client Zenus Bank.
Digital marketing + Integrated campaign + Branding

Award-winning integrated marketing specialists Carswell Gould has welcomed two prestigious new clients on board - Zenus Bank and Moore Barlow.

The integrated marketing agency will provide brand development and campaign support for Zenus Bank as it launches its services into a global market .

Headquartered in Puerto Rico, Zenus Bank creates secure, accessible, and technologically advanced, borderless banking solutions that transform lives and accelerate business success.

Karen Barry, Head of Brand at Zenus Bank, said: “We offer fast, flexible, and transparent US banking for individuals and businesses around the world, whether they are looking to access frictionless international transfers, or simply avoid local economic volatility by banking in US dollars. Our approach is to uniquely combine an international banking license with the latest technology and a robust approach to risk and regulatory control; creating a truly global digital bank. We’re working with Carswell Gould to develop our brand positioning and evolve our visual and verbal identity so that it more accurately represents the bank’s expertise and the benefits we provide for our customers.”

Carswell Gould is also working on a new online content project with Moore Barlow, one of the UK’s top 100 law firms, which has six offices in the South, including its Head Office in Eastleigh.

Christine Hare, Head of Go-To-Market Strategy at Moore Barlow, said: “We are delighted to be working with Carswell Gould to develop our online content and further raise our profile. It is an exciting project that will reflect the legal services we provide, helping entrepreneurs, leaders of businesses and private individuals and families through the opportunities and challenges they may be facing.”

Carswell Gould’s Managing Director Gareth Miller said: “We are thrilled to welcome both Moore Barlow and Zenus Bank as client partners at Carswell Gould. Our team of integrated marketing specialists are looking forward to working with both companies on their specific projects to help drive their business growth through transformational creative marketing solutions. We will provide clarity, collaboration and creativity - all key components for the marketing success we deliver for our clients.”

Carswell Gould has also welcomed two new communications experts to the team - James Nethersole as Designer and Creative Producer and Lee Martin as Web Developer.

James brings his experience from 16 years spent working in graphics in the marketing and media industry. He has previously worked for the NHS Media Department, Newsquest, Winchester City Council and, most recently, managing the Hildon Natural Mineral Water brand. James said: “I am pleased to join Carswell Gould, working with a wide variety of clients and projects alongside this talented and award-winning team.”

Lee has worked with many prestigious clients previously, including Audi, Volkswagen, World Wildlife Fund, Channel 4, Lords Cricket Ground, Oxford & Cambridge Universities, The Royal Navy, The Royal Navy & Royal Marines Charity, Nintendo, Estée Lauder, Serco, Vivid Homes and Bombay Sapphire.

He said: “Carswell Gould’s integrated marketing specialists are firmly focused on delivering marketing success to all our clients and I am delighted to be part of that team.”

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