Carswell Gould is a leading integrated marketing agency that’s fully dedicated to helping businesses like yours to take their marketing objectives and turn them into a reality. With more than 30 years of experience in the marketing industry, we’ve helped businesses of all sizes achieve great things through a blend of marketing strategy, data, and client focus. We take a data-driven approach to marketing, using insights and analytics to develop customised and personal workflows that truly resonate with the people you are trying to target.
Pay-Per-Click (PPC) Advertising
Our team of skilled marketing professionals will collaborate with you to create targeted PPC advertising campaigns that reach your ideal audience and drive conversions. Using advanced tools and techniques, we conduct thorough keyword research, collate compelling copy, and develop effective targeting strategies to maximise the impact of your PPC campaigns. We keep a close eye on our created adverts and optimise them, when needed, to ensure they deliver the highest return on investment, and more importantly, meet your set advertising goals.
Social Media Marketing
Engage and create meaningful conversations with your audience to build your brand on social platforms. Using our social media marketing services, we’ll help you create compelling content that your clients will want to engage with, run effective ad campaigns, and engage your followers in building a strong social media presence.
Email Marketing
Stay in touch with your audience, communicate with them in a personable way, and promote your business with our expert email marketing services. Our team of experienced marketers help you in building meaningful relationships with your customers through personalised emails that go beyond just adding their first name in the header.
From designing eye-catching templates to crafting compelling content, we’ll ensure that every aspect of your email campaigns resonates with your target audience and is a driving force of conversions.
Our Process
At Carswell Gould, web marketing agency, we believe that a data-driven approach is the right approach to web marketing. We are leveraging the latest techniques and digital tools available to help you achieve the best possible results that are customised and relevant to your audience. From search engine optimisation and event management to social media marketing, our customisable solutions are tailored to meet the unique needs of your business.
Our process steps can be summarised as…
1.
Discovery
We’ll work with you to get a true understanding of your business, your target audience, and your marketing goals. We’ll use this at the core of creating a customised marketing strategy that’s tailored to your unique needs.
2.
Strategy Development
Using the insights, we’ve gathered during the discovery phase; we’ll develop a comprehensive marketing strategy that works for you and your business. We’ll include all the details, tactics, and strategies for the campaign that’s designed to achieve your goals.
3.
Implementation
Once the strategy has been finalised and you’re happy to move the project ahead, our team will begin implementing the all the outlined tactics and put them into action. It’s important for us to always keep you updated on our progress and provide regular reporting and insights on the campaign performance.
4.
Optimization
As part of our ongoing work, we’ll continually monitor the performance of your campaigns and make adjustments where needed to ensure that they’re delivering the best results for your business.
Why Choose Us
Here are just some (out of the many!) reasons why Carswell Gould should represent you as your integrated marketing agency and web agency partner:
Experience
Our team has 30 years of experience working in the marketing space and we’re proud to say that over the years we have helped businesses of all sizes achieve (and exceed) their marketing goals. By making the most of the technology and latest marketing techniques, we’ll help you stay ahead of the curve and more importantly, stand out in a crowded digital landscape.
Results-Driven Approach
We’re committed to delivering award-winning results for our clients. We use a data-driven approach to marketing, meaning that we make the most out of the data that is available to us and take it to our advantage when running integrated marketing campaigns.
Customised Solutions
We understand that no two businesses are the same, and so our approach to each client is unique. That’s exactly why we take the time to get to know your business, your target audience, and your marketing goals, before suggesting the approach we could take. This allows us to develop a customised, personal marketing strategy that is works for you and aligns to your business’s specific needs and goals.
Personalised Service
We’re committed to providing personalised service to each and every client. You’ll have a hands-on approach from a dedicated managing director, account manager, and account executive on your project to oversee the entire campaign. Through this personal service and commitment to you as our client, we create award-winning campaigns that deliver results.