If you know how to make the most of every media opportunity, come and join our growing and award-winning business and lead the PR function.
What we do
We are an integrated marketing communications agency working with clients from a wide variety of sectors, creating awesome strategies, activities and content across a majority of channels in the mix.
How we do it
We do it by collaborating with our multi-disciplinary team to pull together the best ideas and recommend new ways of thinking to clients, helping them reach their objectives. We are based on the south coast in Southampton, and we work across the UK on campaigns that often have a much further reach.
There is an incessant need for action and energy in our agency – something is always happening. We are brave in everything we do and are not afraid to respectfully challenge the norm or expected responses. It’s not an environment for everyone, but for those who fit in and for our long-standing clients (who, for the last 24 years, have benefited from hard work that delivers the goods) we are the go-to marketing team, the people who get it sorted, the creative grafters that stop at nothing to get a result. We do it by caring enough about our clients and their business to be able to identify what will deliver the right results month on month year on year.
Why we do it
We do it because we love it, and it keeps us getting up in the morning. Sure some days are challenging, but we’re in it together and always find ways to succeed. We see value in persevering in our relentless pursuit to bring brave new thinking to clients and pout good communications into the world. We want to be part of their world advising on activity and creating campaigns that move businesses forward.
We also do it because we have goals which include growing this business considerably over the next five years – they are ambitious goals and we need the best people to be a play a part in this journey.
What you will do
Working alongside the strategic director, your role is to lead in the delivery of effective PR and earned media communications. You will take a seat at the top table in campaign planning and be a core part of our growth strategy. You will lead and make things happen, raising the bar and taking responsibility for every inch of the communications output of Carswell Gould.
You will be responsible for the strategy, approach, planning and delivery of PR and earned media (social, content, broadcast etc.) and you will coordinate the work of other team members, working to deliver your strategies and projects.
You will champion great communications, be able to lead the media relationship piece and inspire other team members. You will define and ensure effective delivery of on-going retainers, consultancy projects and one-off big projects for a range of clients in a range of sectors.
A collaborator
As subject matter expert you are the go-to when it comes to PR. But you’re not an island and you will need to collaborate with writers, marketing and other agency experts as well as designers and coders. You will also tap into our associate and freelance networks and bring in additional contacts that can help us deliver great results for our clients. We are a business with an open and honest environment, and what matters most to us is awesome outcomes and results.
On a mission
Your mission is to create unrivalled results though maximising every possible media opportunity. We want to win more awards and work on ever-more interesting projects for businesses and brands.
Oversight
You will make us and our clients look unique and create an enviable presence and impact with your work. You will have oversight to ensure we only put good work into the world. You will ensure everything is of the highest quality.
Education and training
Demonstrable experience is the previous work experience at a mid to senior level is key. We expect at least 10 years’ commercial experience. You will have worked in an agency in the past, you may have some journalism experience, you will have continued to develop your skills and be able to show how you stay ahead of trends. You will have a strong working knowledge of all earned and owned media including content and social and exemplary / expert proven experience in PR and media relations including broadcast and trade.
Important qualities
Communication skills. You must be able to listen to and understand clients’ objectives and communicate these easily with staff to ensure full understanding of briefs for projects. You have a proven track record of selling ideas and taking people with you, so work is accepted the first time.
Creativity. You must be able to come up with interesting and innovative ideas to develop approaches and copy. You need to be able to respond fast, deliver relentlessly and exceed client and internal expectations.
Leadership skills. You are an organiser, director and motivator. You are able to articulate the vision, oversee implementation and make things happen, without pain.
Time-management skills. Balancing competing priorities and multiple projects while meeting strict deadlines is critical. You are able to use the systems we have and be able to implement new processes to ensure on time, on budget and a great outcome.
Making the most of opportunities. You will be able to demonstrate through previous work how you have been able to make something out of nothing and maximise media opportunity in a range of situations.
Contacts that matter. You have worked with great people, know who to talk to and what to say. You will have an enviable network that you use to get your work done – this will include the key media outlets for b2b comms. When you don’t know the right person personally you will be able to quickly locate them and find a way of connecting with them on their level. You will have many connections and contacts as relationships are critical to what you do.
Interested?
Send a CV and portfolio to gareth@carswellgould.co.uk
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