Marketing isn’t short of opinions. But when you cut through the noise – the buzzwords, the hype, the AI-on-every-slide presentations – what’s really going on? That’s the question behind The Marketing Forecast 2025.
We spoke to over 200 marketing leaders across industries. From tech and professional services to not-for-profits, education and beyond, they opened up about the biggest challenges they’re facing, the tools they trust, and what they really think about where the industry is heading. The result? A no-nonsense, insight-rich snapshot of marketing today – and tomorrow.
What’s keeping marketers up at night?
Let’s start with the hard stuff. According to our contributors, the biggest challenges right now aren’t about chasing clicks or going viral. They’re about making real business impact:
- 58% say their top challenge is creating new business opportunities
- 48% are struggling to reach new audiences
- 45% are focused on increasing brand awareness
Tools, tech and the power of integration
The Marketing Forecast also shows a strong shift away from tool overload. 62% of marketers told us they’re now focused on fewer, better-integrated tools. This isn’t just about tech stacks – it’s about creating space for creativity and collaboration.
Innovation is high on the agenda too. But again, it’s less about being flashy and more about being effective. The best strategies are the ones that meet customers where they are, and move them forward in a way that feels human.
The AI reality check
No surprise here: AI came up a lot. But what’s interesting is how marketers are thinking about it. 49% say AI is helping them become more efficient, but human creativity still leads the way. AI’s strongest role right now? Supporting content creation and personalisation – not replacing people. Yes, there’s enthusiasm. But there’s also realism. The industry is embracing AI – thoughtfully, and on its own terms.
So, where is marketing heading?
The data told us plenty. But the real insight came from the people. Here’s what they’re prioritising:
- Smarter tools that support rather than overwhelm
- Clearer strategies rooted in customer experience
- Creative, purpose-driven teams that know how to connect
- And above all, real alignment between sales and marketing
Why this Marketing Forecast matters
Too many trend reports feel generic, bloated or stuck in theory. The Marketing Forecast 2025 is different. It’s built on real voices. Leaders who are planning campaigns, wrangling budgets, managing teams, testing tech, and trying to make a meaningful impact. People who know that theory is great, but execution is everything.
If you’re a marketing leader trying to cut through the noise, this report is your cheat sheet to what’s actually happening – and what to do next. Your next great idea might just be on page two.
Download The Marketing Forecast 2025
