Make Some Noise: The Importance of Building a Strong Share of Voice in Your Target Market

Gareth Miller - 14th February 2023

As any savvy marketer will tell you, there are few things more important to the success of a business than having a strong “share of voice” in your target market. But what exactly does that mean, and why is it so crucial? Allow me to break it down for you.

In marketing speak, “share of voice” refers to the amount of buzz, attention, and chatter that your brand or product is generating in a particular market or industry. In other words, how much people are talking about you, and how loudly they’re doing it.

Share of Voice Venturefest South

Why does this matter? Well, imagine you’re trying to sell a new line of organic vegan protein bars. If nobody’s heard of your bars, nobody’s going to buy them. But if your bars are the talk of the town, people are more likely to seek them out, try them, and tell their friends about them. That’s the power of a strong share of voice.

But how do you achieve it? Well, as with most things in life, there’s no magic formula. It takes a combination of savvy marketing, clever branding, and a healthy dose of luck. Of course, having a healthy marketing budget certainly helps.

You can’t expect to make a splash if you’re only dipping a toe in the water. To really make waves, you need to invest enough budget and resources to ensure your message is heard loud and clear.

~ Gareth Miller, Managing Director of Carswell Gould

So, if you’re a business looking to build your share of voice in your target market, it’s important to be strategic with your marketing spend. This means identifying the channels where your audience is most likely to be hanging out (whether that’s social media, blogs, podcasts, or something else entirely), and putting your resources behind those channels. It means crafting compelling content that people will want to engage with and building a brand that people will want to be associated with.


As the saying goes, “build it, and they will come.” But in the world of marketing, it’s more like “build it, market the hell out of it, and they might come.” But hey, that’s just the price of success.

In the words of marketing expert Seth Godin: “Marketing is no longer about the stuff you make, but about the stories you tell.” So go forth, tell your story, and build that share of voice. Your bottom line will thank you for it.

Of course, building a strong share of voice in your target market is no easy feat. It takes time, effort, and a whole lot of know-how. But fear not, because help is at hand.

At Carswell Gould, we’re experts in building brands, crafting compelling content, and getting people talking. Whether you’re looking to launch a new product, break into a new market, or simply raise your profile, we can help you achieve a strong share of voice that will drive growth and success.

So, if you’re ready to take your marketing to the next level and build a brand that people can’t stop talking about, get in touch with us today. Let’s create some buzz.

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