How to use contact information and company profiles to improve your B2B marketing

Giuseppe Sciascia - 27th June 2023

 If you’re a Marketing Director, Marketing Executive or a marketer with a flair this article is for you! In the fast-paced world of marketing, the key to achieving outstanding results lies in sending out the right message to the right audience at the right moment. However, it’s not quite easy as it sounds – especially with a vast sea of potential customers, knowing where to begin can be a challenge in itself. Fortunately, the power of contact information and company profiles can guide you on who you should be trying to speak to.

Contact information and company profiles provide you with a wealth of invaluable insights about your target audience. From names and email addresses to phone numbers, job titles, company size, industry, and location, this information  is all the equipment you need to:

  • Identify and qualify leads
  • Create highly targeted (and more successful) marketing campaigns
  • Personalise your outreach

Benefits of harnessing contact information and company profiles

Identify and qualify lead

Making the most out of contact information that’s readily available is like discovering hidden gold. By utilising the right user data, you can identify and assess leads based on their job role and the compatibility of their organisation with your product or – saving you a whole lot of time and effort. It empowers you to focus your efforts on leads that hold the greatest potential for conversion.

For example, imagine selling cutting-edge software tailored to businesses. With contact information and company profiles, you can filter down and pinpoint leads from the right industry and of suitable company size, streamlining your sales efforts towards the most promising prospects.

Create more targeted marketing campaigns

The wealth of insights provided by contact information and company profiles allow you to tailor your marketing campaigns with precision. Gain a deeper understanding of your target audience’s interests, needs, and pain points – and more importantly, how your product or service can be of real value. Armed with this knowledge, you can create compelling messaging that resonates with your audience and encourages them to start a conversation with you.

For instance,  if you’re selling a new marketing automation service to businesses, you can use contact information and company profiles to learn about the challenges that businesses in your target audience are facing. Once you know this,  you can create content and specific messaging that addresses the common challenges and shows that your products or services are the way forward.

Personalise your outreach

With so many mass promotions being out there, it’s never been more important to personalise your marketing. The same applies to personalising your outreach – with contact information and company profiles, you can tailor your efforts to each prospect’s needs and preferences. Armed with names, email addresses, and phone numbers, you can forge a more intimate connection with your target audience. Leverage this information to send personalised emails, make targeted phone calls, and engage with prospects across social media.

For instance, by only using a narrowed set of email addresses from selected company profiles, you can send tailored email campaigns to your target audience and position your product or service as the perfect solution. Address recipients by their name, acknowledge their company and deliver a message tailored to their specific interests.  Nothing beats a personal touch when it comes to boosting the impact of your outreach and driving meaningful conversations.


For all the marketers wanting to boost their B2B marketing to new heights, leveraging the right data and using AI tools like ZoomInfo is the way to go. The power of accurate and comprehensive information can revolutionise the way that you’re going about targeting,  personalization, data integrity, and competitive advantage. Don’t navigate the complex world of B2B marketing alone.

Reach out to us today and let our expertise help you unlock the potential of precise data and updated information about your target audiences. With our tailored solutions and access to extensive databases, we can empower you to make data-driven decisions, connect with the right prospects, and drive exceptional results for your marketing initiatives. Together, we’ll ensure that your marketing campaigns are built on a solid foundation of accurate and reliable data. Contact us now to embark on a journey towards marketing success.

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