How to create Buyer Personas for your business

Hannah Bergman-Brown - 21st June 2019

At Carswell Gould, we know that establishing buyer personas is really important for your business so that you’re able to segment your audience and create stronger marketing campaigns. But, how do you research and create these personas from scratch?

Our free, customisable buyer persona ebook will help you easily organise your research to create your very own buyer personas.

With this ebook you can learn best practices for persona research and create thorough, detailed buyer personas that you can share with your entire company.

This offer includes tips and tricks for:

  • Asking the right questions during your persona interviews and surveys
  • Formatting your persona research in a compelling way
  • Presenting your new, finalised buyer personas to your company
  • Using your buyer personas for segmentation, content mapping, and lead nurturing
Unlock your business potential and partner with Carswell Gould’s marketing strategy and advisory experts

Struggling to keep up with the ever-evolving landscape of marketing? Allow us to be your guide. Carswell Gould has been a reliable consultant to business and marketing executives for over 30 years. We take the time to comprehend your target market, personalise our approach and messaging to your specific needs, resulting in maximum impact and return on investment.