To tie in with an increased focus on content marketing, the team was asked to rethink and improve core features and pages on the website and move it towards a magazine-style site.
The main objectives of the project were:
- Improve UX (User Experience) for the primary audiences who visit the website, making readers’ content front and centre
- Surface key content and improve browsing by overhauling ‘Reading Room’ content
- Develop podcast, newsletter and live events features
- Add a shop and e-commerce capability
- Improve and simplify content editing on the CMS
Sharpening website navigation
The navigation has been simplified and moved from a side menu with multiple sub-menus and a top bar navigation, to a condensed menu bar. The menu was restructured to follow the new information architecture by removing the different paths for readers and writers.
Typograhy for readers
The website is now using Open Sans as its main font. Our designers made this choice because it is optimised for print, web, and mobile interfaces, and has excellent legibility.
We are not alone in thinking that Open Sans is a great font, in fact it is the second most used on Google Fonts! (source: https://fonts.google.com/analytics)
This is a great example of how we work to improve client websites using UX, code and marketing talent. We hope it gives you some ideas that you can use on your own projects, especially if you are trying to transition towards an online magazine style website.
For the web geeks
Because WPFF is moving towards a magazine format, the web developers at Carswell Gould felt that it was the right time to boost the backend functionality and give the WPFF content creators tools that will make their lives easier when it comes to adding content and editing pages.
Create a stunning website that attracts and converts customers
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