Transforming Tektura’s digital presence

Their existing platform was no longer fit for purpose, with complex content management, poor search performance, limited SEO suitability, and an outdated structure that hindered marketing integration. The challenge was to design and deliver a future-ready website that could showcase Tektura’s products effectively, support customer journeys, and integrate with wider business systems.

Carswell Gould proposed a full redevelopment of Tektura’s website using Laravel, a secure and scalable framework. This ensured a stable foundation and delivered the flexibility needed for complex functionality.

• Content management and SEO: a new CMS with simplified workflows, improved indexing, and curated metadata to support visibility and search performance.
• Enhanced product experience: moving away from modal views to dedicated product pages, improving navigation, discoverability, and storytelling.
• Personalised user journeys: redesigning “My Tektura” as a secure dashboard where registered users can manage projects, swatches, and sample orders.
• Data migration and integration: transferring extensive product and user data while connecting with Tektura’s CRM to streamline sample requests.
• Improved search functionality: introducing predictive, faceted search using Meilisearch for a faster, more intuitive experience.

Alongside technical development, we recommended new content features such as news, case studies, and trend sections to better engage audiences, as well as design enhancements to create a more modern and accessible user experience.

With this redevelopment, Tektura’s website will be positioned as a powerful marketing and sales tool, improving customer engagement, streamlining data capture, and future-proofing the business. The platform will not only reduce management complexity but also enhance brand storytelling, helping Tektura stand out in a competitive design market.

This project reflects our DNA as creative problem solvers. By combining strategic insight, design, and technical expertise, we are helping Tektura move from a legacy system to a modern digital platform that will support growth, customer loyalty, and long-term success.