We had to respond to the times we are in and the joy of being part of Venturefest South is that it’s all about innovation and thinking big. So, we worked together with the Venturefest South delivery team and its partners to coordinate the first-ever virtual Venturefest South event, the #VFS20 Virtual Briefing.
It was important to us to ensure the schedule was relevant and in-line with the needs of innovators, businesses and entrepreneurs at this moment in time. The interactive showcase explored all things innovation, opportunities, mentoring and funding and brought together a range of speakers and innovation advocates from BAE Systems, Solent LEP, Dstl, DASA, Carswell Gould, Joinmytown and more.
The #VFS20 event was set to be the most impressive yet, with over £100m of funding and investment opportunities confirmed, over 1,000 delegates signed up and unparalleled opportunities for innovators, investors and entrepreneurs. We harnessed all of our digital marketing and virtual event expertise to attract over 300 delegates to the event and it was a huge success.
To ensure the success of the #VFS20 Virtual Briefing, our team used a variety of creative marketing tactics. We developed a comprehensive marketing strategy that included brand development, content strategy, direct mail, events, email, web development, and stationery. We also collaborated closely with the Venturefest South delivery team and its partners to create a schedule that was relevant and in-line with the needs of innovators, businesses, and entrepreneurs at the time.
- Really fantastic event. Thank you Ed and everyone behind the scenes!Nick Anderson, BAE Systems
- Thank you all and the speakers today, packed full of information and amazing innovation stories.Sandra Johnson, University of Portsmouth
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