Rocket launching a new gaming experience

Ambition Group is a Project Management Consultancy company, based in Den Hague, Netherlands. They create, produce and deliver interactive Serious Gaming and Simulation Experiences where delivery, teamwork and communication are crucial to the playing organisation's success.

Ambition Group called on Carswell Gould to help them create a brand, invitation, trailer and website to help them invite guests to the launch party of their newest concept.

Client Ambition Group
Year 2022
Project team Mariia Fediuk Paige Burt Lee Martin

What we did

This was a small team collaboration with a stellar result. The work focused on building the story and excitement for the launch of Space Race, Ambition Group’s newest gaming concept, using our brilliant Campaign in a Box marketing solution.

We developed the Space Race brand, including the logo, typography and asset creation for the website and emails. At the heart of this campaign was the trailer for the game, designed in the brand style and pulling inspiration from the archetypal storyline of space exploration and a mission to save humanity on Earth.

In true keeping with this style, an AI generated voice was the storyteller in this trailer, delivering the mission to the website viewer and setting the scene.

The Space Race website was designed to deliver the mission and when invitees responded, their information triggered a confirmation email containing more launch party information.

The outcome

We produced a sophisticated email workflow system to set the scene for the digital mission to Mars, with trailer narration delivered by an AI generated voice, successfully immersing guests in the theme of the gaming concept. Our brand delivery reinforced the story and developed an identity that the attendees would recognise at the event.

“We were blown away by Carswell Gould’s dynamic and highly-creative launch of our Space Race gaming concept. Our guests were engaged from lift-off and thoroughly enjoyed taking part in this immersive experience.”

Richard Moret, Founder of Ambition Group

“We took great pride in producing our client’s Campaign in a Box, from idea development to asset creation, for their brilliant targeted campaign. We were delighted to help take the Space Race gaming concept into orbit and ‘boldly go where no man has gone before’!”

Ed Gould, Creative Director

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