Analysing the existing brands and businesses in the logistics space, we discovered a preference for conventional corporate design. Recognising an opportunity to break away from this trend, we introduced a distinctive and innovative character called Robobox.
A Realistic Robot: Robobox, a meticulously designed 3D artwork, took shape as a lifelike creation measuring 3×3m in size. Placed prominently at the exhibition stand, it served as a tangible representation of PSP Worldwide Logistics’ packaging and shipping capabilities. This creative concept allowed us to communicate the brand’s excellence in a visually striking and relatable manner.
The impact of the Robobox installation was immediate and significant. At the trade show, the giant robot became the centrepiece, capturing a great deal of attention. PSP Worldwide Logistics stood out as a forward-thinking company with a touch of humour. The stand radiated professionalism and innovation, effectively distinguishing PSP from its competitors.
- The stand looked fabulous at the trade exhibition. We loved it and it helped us stand out at this show and do great business. We are now looking at other ways to use the character in future marketing initiatives.Jo Dixie-Goodwin, Marketing Director
Through our creative approach and the introduction of Robobox, Carswell Gould successfully transformed PSP Worldwide Logistics’ branding into a memorable and engaging experience. The unique character and exhibit design attracted attention at the trade show, effectively showcasing PSP Worldwide Logistics’ services and their commitment to pushing boundaries within the logistics industry.
In the words of Steve Jobs, “Innovation distinguishes between a leader and a follower.” At Carswell Gould, we believe that integrating character and creativity into branding and marketing strategies opens doors to unlimited potential and lasting impact. If you’re seeking a dynamic team to design and build an exhibition stand or elevate your brand presence, contact Carswell Gould today. Let us unlock the power of creativity and help your brand stand out in the competitive market.
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