The challenge
The challenge was not just about producing copy. Mammoet required a partner who could quickly grasp technical detail, translate it into compelling narratives, and create a bank of content that could be used across international markets.
Our solution
Carswell Gould provides ongoing copywriting and content support for Mammoet through a retainer arrangement, giving their global communications team access to our expertise on demand.
Our work includes:
Case study development – turning complex engineering projects into accessible, story-driven content that demonstrates Mammoet’s value to clients.
Copywriting services – producing high-quality written content for web, marketing collateral, and internal communications, tailored for different global audiences.
Editorial support – shaping content so that it aligns with Mammoet’s brand tone of voice, while also ensuring clarity and consistency across regions.
Collaborative workflow – working seamlessly with Mammoet’s in-house team to meet deadlines, support campaigns, and maintain a steady pipeline of impactful content.
The results
Our partnership ensures Mammoet has a constant flow of professional, persuasive content to fuel its marketing and communications. Through our support, Mammoet has been able to:
- Publish a library of case studies showcasing its most impressive global projects
- Strengthen its brand presence with content that demonstrates expertise and authority
- Maintain consistent, high-quality communications without overburdening internal teams
- Enhance global storytelling by turning technical engineering feats into engaging narratives
The impact
Our retainer with Mammoet goes beyond copywriting — it’s about helping a world leader tell its story with impact. By transforming technical detail into compelling narratives, we help Mammoet showcase its innovation and reliability, building trust with clients and reinforcing its position at the forefront of the industry.
Where marketing connects
This ongoing relationship is a perfect example of our DNA as creative problem solvers. By combining editorial expertise with strategic understanding, we deliver content that fuels one of the world’s most respected engineering brands