Carswell Gould’s aim was to create an exciting and comprehensive PR campaign to ensure maximum brand exposure and coverage prior to – and during – the launch. This was achieved through an integrated communications plan that incorporated media releases, brochures, posters, advertising, events, website content and social media.
The campaign was designed to attract potential visitors and to promote Oxygen Freejumping’s new park in Southampton, by embracing the spirit of Oxygen Freejumping and its fun, escapist, healthy and educational ethos.
Carswell Gould invited the regional media, with ITV Meridian, the Southern Daily Echo and numerous university journalists among those in attendance. We negotiated media, advertising and content placements, and arranged for the pioneer of freerunning and James Bond star, Sebastien Foucan, to visit two local schools and hold workshops for the pupils.
The campaign achieved 60 pieces of coverage, including articles in the Southern Daily Echo, ITV Meridian, Wave 105, Capital FM, National Geographic Traveller magazine and Billy Morgan Facebook posts, with a total audience reach of 422,066.
The launch event saw nearly 200 local schoolchildren, professional gymnasts, dodgeball players and local business leaders filling the park, across two freejumping hours, to celebrate its opening. Additionally, the event was heavily promoted through social media using the hashtag #christmasjumper, and encouraged people to tag selfies, jumping anywhere and everywhere.
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