The challenge
Wildflower Turf wanted to boost awareness and sales of Meadowscape Pro™, a specialist wildflower growing medium designed to make meadows faster, simpler, and more reliable to establish. The ambition was clear: generate a significant uplift in sales between July and October 2025.
The challenge was to educate and convert a diverse audience – from landscape architects and built environment professionals to contractors and specifiers – while positioning Wildflower Turf as the go-to provider of flexible wildflower solutions.
Our solution
Carswell Gould designed and delivered a targeted, multi-channel sales campaign focused on lead generation and quick wins, supported by a compelling creative narrative.
Key elements included:
• Creative direction and messaging – positioning Meadowscape Pro™ as “Meadow in a Bag” – fast, simple, science-backed, and contractor-approved.
• Hero video and social content – creating a suite of video assets including a flagship explainer and short-form reels for use across the campaign.
• Landing page and lead capture – developing a conversion-focused landing page integrated with HubSpot, featuring product information, consultation offers, and case studies.
• Direct outreach – a coordinated programme of emails, direct mail, and follow-up phone calls to both existing customers and 4,000 new data contacts.
• Digital and programmatic advertising – running retargeted programmatic display and audio ads over eight weeks, supported by organic social activity.
• Lead magnet – offering free wildflower consultations to capture qualified leads for the sales team.
The impact
The campaign equipped Wildflower Turf with everything needed to deliver a high-impact sales push and longer-term growth platform. By combining engaging creative with strategic lead generation, the project is set to:
• Drive significant sales of Meadowscape Pro™ during the August–September peak
• Position the product as the cost-effective, science-backed alternative to turf and traditional seed methods
• Capture valuable lead data to fuel ongoing sales and marketing efforts
• Build brand credibility through customer education and strong campaign storytelling
Where marketing connects
This campaign demonstrates our DNA as creative problem solvers. By combining insight, creativity, and technology, we helped Wildflower Turf take Meadowscape Pro™ to market in a compelling, results-driven way – turning a product innovation into a powerful sales opportunity.