Making letters come to life online

Letters Live curates events at which the world's most incredible letters are brought to life by a diverse array of outstanding performers. Letters Live has a fantastic reputation and huge amount of support from celebrities including; Benedict Cumberbatch, Juliet Stevenson, Ian McKellen, Kylie Minogue, Russell Brand, Caitlin Moran, Matt Berry, Louise Brealey, Tom Sturridge, Ellie Bamber, Tom Hiddleston, Sally Hawkins, Sanjeev Bhaskar, Stephen Fry, Jude Law and Sir Ben Kingsley.

The concept is simple, amazing readers read amazing letters - if you've never caught one of their shows head over to the site a book some tickets (if you can get them before the sell out).

Our Approach

We met the team at Letters Live through our work for the¬†Women’s Prize for Fiction. They¬†enlisted our help on web development, design and user experience. The mission was to improve the website and give the Letters Live audience an online experience that was as compelling as their live event programmes.

The key improvements we aimed to make included: overall user experience with a focus on converting signups and ticket sales, great use of animation and front-end graphics to better reflect the Letters Live experience as a dynamic live event, making the website multimedia-focused to better utilise video and imagery, creating specific pages for readers that have participated or been involved in Letters Live events.

The Outcome

We tackled the challenge head-on and completely rebuilt the website from scratch to solve its usability problems and improve user experience. The process covers discover, wireframes, design, and then custom code and CMS deployment. We also created the option for the team at Letters Live to simply expand the capabilities of the website in the future, including merchandising sales functions, and blogging.

The Letters Live website now reflects the experiential essence of the live shows and is much easier to navigate. Users can now get a taste of the Letters Live experience online and find everything they need to catch up on past events. Best of all, the site allows the business to promote, sell and celebrate their amazing events.

Letters Live Website
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