Increasing brand visibility with New Zealand Trade and Enterprise

In a bold move to elevate their international presence, government agency- New Zealand Trade and Enterprise (NZTE), collaborated with us in an ongoing partnership to increase brand visibility and engagement within the tech sector. With our initial efforts focusing on the VivaTech event, we aimed to effectively engage and captivate tech professionals, investors, and enthusiasts, maximizing NZTE’s impact and visibility in the bustling world of technology. 

Our Approach

Our strategy was crafted to catapult the NZTE brand into the limelight within the tech arena not just for immediate impact but for sustained growth. By deploying hyperlocal mobile display advertising and retargeting, specifically targeting attendees of the VivaTech event as well as the strategic inclusion of London Tech Week, the campaign sought to captivate and engage.

The creative team were able to artwork NZTE’s Ad’s ensuring they were able to be used across a wide range of third-party media companies skyrocketing brand reach and visibility. Leveraging a sophisticated blend of first and third-party data, the strategy was infused with a keen focus on real-time event participation, precision targeting, real time bidding and fine-tuning ad placements for optimal impact and resonance in the tech world. 

The Outcome

This campaign with NZTE was a resounding success, exceeding our objectives with an impressive 205% achievement of our target for unique reach. This impressive outcome is a clear indicator of our deep market penetration. Our engagement metrics were equally successful, with clicks and landing page visits reaching 204% and 178% of our set targets. Demonstrating our data-driven strategy’s effectiveness. 

Significantly, this campaign connected with over 100,000 unique users at key tech events, greatly enhancing NZTE’s visibility and influence in the global tech arena. This achievement is not just a milestone; it’s a solid foundation for future endeavours. It ensures that NZTE’s presence in the global tech landscape continues to expand and evolve as we continue our partnership.

“We are thrilled with the outstanding results of our campaign for New Zealand Trade and Enterprise. Achieving 205% of our targeted reach and surpassing engagement metrics so significantly is a phenomenal success. This campaign showcases the power of data-driven strategy and innovative advertising in the tech sector. The exceptional reach and engagement we’ve seen is a clear testament to our team’s dedication and expertise. This project was not just a win for NZTE, but a significant milestone for our team, demonstrating what we can achieve with creativity, technology, and a deep understanding of our client’s audience.” 

– Gareth Miller

Managing Director, Carswell Gould

 

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