We worked with the leadership team at Old Bond Store to meticulously understand and shape the proposition and develop a knockout brand identity to appeal to the heart and soul of this distinguished target market. The ‘product’ wasn’t competing with the likes of Eagle Labs and We Work. It wasn’t a shared working space, it was something more – a club, a place to belong, an environment to be in the company of other successful businesses people. It was something that you had in addition to your workspace, not to replace it.
The visual and verbal brand had to reflect this. It needed to feel exclusive and appealing in a way that draws attention to the feeling members get when they walk through the door. It wasn’t for everyone, but it is for those people who need space, both physically and mentally, to work on their business and not in it. To launch, we developed a website that could only be accessed with a unique password. We created a beautiful printed direct mailer, which was sent to a highly targeted list of our C-Suite audience. Each mailer was sent in a handwritten envelope which begged to be opened. Only by doing this could we be certain that a high proportion would be seen by this distinguished audience group.
Create a Powerful Brand Identity
Want to create a brand that stands out and connects with your target audience? As a business owner, you know the importance of having a strong brand identity. Don’t wait, request a consultation and we can help you achieve your brand development goals.