Our Approach
Carswell Gould had a mandate to develop an end-to-end brand and strategy that covered every aspect of the proposition development, marketing, digital, events, comms, and sales enablement. These include market analysis and competition review, commercial proposition and purpose, naming and brand development, brand story and launch film, website and digital marketing, collateral and sales enablement, PR and stakeholder and investor relations, trade-show organisation and stand build, interactive experience development, event sales support and media management.
Working closely with Chris, they focused on the leisure and gym industry, booking space at FIBO, ‘The World’s Biggest Trade Show for Fitness, Wellness and Health’ as the perfect place to launch Kelda Technology to the world. A collaborative approach was taken to create a launch strategy and marketing plan that would make an impact from day one.
The Outcome
During the global launch in Germany, Kelda Technology developed £14m of sales opportunities to work through. They established new relationships with industry, investors and media including the owner of Brazil’s largest gym chain. In a short space of time we created everything the business needed to launch and grow and that’s exactly what happened. Chris has developed the team, its brand and the product line considerably.
We supported the launch with a website, as well as trade press relations, branded spring water and plenty of takeaway items. We executed social media marketing to support the event and post-event after-sales follow up. Building on the success of FIBO we attended ELEVATE a similar UK-based event. We reused the stand, managing the logistics, storage and event production. By doing so we extended the launch and garnered more interest for this fledgling business.
- In a very short period, Carswell Gould understood us, what we wanted to achieve and then to develop an awesome brand and marketing programme that delivered results far above our expectations. They really got stuck in and gave it everything, directly resulting in us having £14m worth of sales enquiries.Chris Jackson, CEO, Kelda Technology
