Elliotts engaged Carswell Gould to implement a fully-integrated marketing service, including PR, rebranding, way-finding, livery, website, and strategic consultation. The main aim was to create a brand that reflected the exponential growth the firm had achieved and in particular, its high-end consumer market.
The company’s previous brand was outdated and did not reflect this growth. Carswell Gould’s challenge was to present a site that appealed to both the high-end consumer market and everyday tradespeople. Usability was key, so Carswell Gould simplified the content and introduced a Solr functionality so users could find the information, products, or services they required quickly and easily.
Elliotts wanted to differentiate itself from its competitors, so Carswell Gould created the strapline ‘help you build’ – and the website truly reflects that. The new user-friendly website is a winning formula for both staff and customers. It reflects the company’s commitment to providing quality products and delivering outstanding service.
Carswell Gould has designed a stylish website which is fresh and concise, attractive to browse, and simple to navigate. With direction from Elliotts, the main focus of the website has been to provide the latest information, products, and services for all types of customers quickly and easily. This delivers positive cost and time-saving benefits for everyone. The new website pages provide an instant reference book with information on products, applications, installation and inspiration for interiors and exteriors.