We approached the brief exploring three distinct visual treatments: an emotive symbol-led approach to align characteristics and values, settling on an Alpine ibex as they convey strength, are social and work in groups; a minimalist, typographically-led approach to convey a unique, high impact brand that is instantly recognisable and a third icon-led concept influenced by Green Snow’s links to sport and outdoor pursuits.
The final logo incorporates an imagined cycle track made from the initials ‘G’ and ‘S’. This is accompanied by clean, lower-case, sans serif typography for the brand name. The final flourish is a green full stop; a reminder that Green Snow’s social responsibility and eco-friendly values sit at the end of everything it does.
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