Generating quality enquiries for a service to help businesses grow

Enterprise M3 Growth Hub provides government funded advice and mentoring for SMEs in the M3 Corridor that are aiming to grow. Recent changes to the team and how LEPs are funded has meant that promotional activity had slowed, and enquiries had dried up. The Growth Hub needed to quickly create a pipeline of enquiries from businesses in their region that needed support.

Client EM3
Year 2022
Project team Ed Gould James Nethersole

What we did

Carswell Gould worked with the Growth Hub team to develop a multi-channel campaign to generate awareness and interest in the service offered by the Enterprise M3 LEP Growth Hub. We developed a clear core message and visually attractive creative which could be deployed across a range of channels.

At the heart of the campaign was a landing page which captured the data of the prospective clients, as well as providing information that explained the benefits of participating in the scheme. A mix of social media, email marketing, LinkedIn advertising, Google search ads, trade media advertorial and direct mail were used to ensure the target audience had every opportunity to see the campaign. HubSpot marketing automation platform was used as the ‘glue’ to track attribution and volume of interaction with the campaign as well as form completions.

The outcome

The campaign was highly successful, with over 100,000 people exposed to the Growth Hub brand and service offer, 1,000 visited the landing page, 60 called the enquiry phone number and 24 filled in the form requesting a meeting.

“The Enterprise M3 Growth Hub has just embarked on one of our best marketing campaigns yet. Designed and implemented by Managing Director Gareth Miller and the Carswell Gould Team, the multifaceted campaign targeted High Growth, High Potential businesses across our region with instant success, generating a high response and high conversion rate

This campaign has had a huge impact on our project and our ability to reach our KPIs.

If you are looking for effective and creative ways to market your business, gain traction in the marketplace and increase your customer base then I would highly recommend Carswell Gould as the company you should engage with.”

Jeannie Satchell – Head of the EM3 Growth Hub

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