The problem we helped solve: Hexagon Manufacturing Intelligence wanted to create an aerospace event that broke through a crowded calendar and resonated with senior leaders. Their challenge was to engage aerospace and quality leaders, helping them understand the technology solutions available and the opportunities of partnering with Hexagon. To achieve this, they needed to showcase their collaboration with Oracle Red Bull Racing in a way that was memorable, commercially effective and truly different from anything else in the industry.
Our approach
Carswell Gould teamed up with Hexagon to plan, design and deliver Quality at Speed in Aerospace Innovation at the iconic MK7, Red Bull Technology Campus. Hosted by our Creative Director Ed Gould, the day was carefully designed to immerse delegates in the themes of partnership, agility and precision excellence.
From the moment guests arrived, the event combined high-energy content, hands-on experiences and world-class hospitality.
- Welcome: Ed Gould set the tone before handing over to Jan Klingen, VP EMEA North at Hexagon, and Oliver Glimmerveen, Oracle Red Bull Racing, for opening perspectives.
- Masterclass: Hexagon experts Ingo Lindner and Kai Winter shared practical strategies for productivity and quality in aerospace manufacturing.
- Panel discussion: Industry voices from GKN Aerospace, Red Bull Powertrains, Hexagon and more explored the real challenges facing aerospace.
- Getting hands on with game changing technology: Delegates were the first in the UK to experience the groundbreaking Maestro and ATS800 scanner, alongside other cutting-edge solutions giving the sales team lots of opportunities to engage with customers.
- Networking lunch: An opportunity for delegates to connect with peers and experts.
- Keynote: Riana Rarimamonjy, Senior Director Aerospace EMEA at Hexagon, delivered insights into overcoming backlogs, skills shortages and the critical role of measurement technology.
- Exclusive factory tour: A behind-the-scenes look at the Oracle Red Bull Racing facility gave delegates an unforgettable insider’s view of world-class engineering in action.
- Closing and prize giving: The day wrapped with prizes, goodie bags and applause for a one-of-a-kind experience.
There is no better way to bring to life the amazing technology and solutions that Hexagon deliver than by letting people see, hear and touch their partnership with Oracle Red Bull Racing.
In such an incredible setting, our focus was to reflect the challenges our guests face every day — from speeding up production to driving agility and meeting market demands. By putting guests at the heart of the experience, we humanised the issues, made the technology tangible and inspired their next moves with Hexagon.
The outcome
The event cemented Hexagon’s position as a leader in aerospace innovation, created powerful engagement with senior decision-makers, and generated a bank of content to support marketing and sales well beyond the day itself.
Working with Hexagon and the team at Red Bull Technology Campus, we delivered an event that impressed delegates and will continue to drive relationships and opportunities long into the future.
Further reading
For more on our work with Hexagon, see this case study.
See what the client thinks of our work .