Over a 10-month period, we were tasked with filling seats for breakfast, lunch and dinner events, as well as maximising media coverage – culminating in the event itself. From taking breakfast show hosts, weather presenters, journalists, producers, photographers and cameramen up in the sky to gaining outstanding print, online and broadcast coverage for both the event organisers and restaurants, Carswell Gould over-delivered on our goals to make Southampton’s first dining in the sky event a successful and memorable one.
We also handled all the branding and design elements for the event, creating a cohesive visual identity that was used across all materials, from the website to the signage on the day of the event. To fill seats, we worked closely with the team at Events in the Sky to develop a marketing strategy that would appeal to foodies in the South. This included working with local restaurants to offer special packages, as well as reaching out to our own network of contacts in the food and hospitality industry.
The event itself was a huge success, with over 1,200 people taking part in the unique dining experience. The event received rave reviews from both participants and the media, with many praising the unique experience and the high-quality of the food and service. By developing a media partnership with regional radio station Wave 105, we were able to maximise our broadcast coverage – and even hosted breakfast show news presenter Michael Coombes for an hour-long Facebook live video.
Carswell Gould was able to fill all seats for the event, and we exceeded our media coverage goals, achieving a total coverage reach of 6,742,300 with an equivalent advertising value of £108,542. Carswell Gould and Events in the Sky took the South by storm, reaching a staggering 1,832,000 views on TV, 864,206 on radio, 624,915 in print, and 1,928,365 online.
- We contracted Carswell Gould to approach and engage all our restaurant partners, as well as handling the PR. I’m indebted that we were recommended to work with Carswell Gould and it was a pleasure to work with the entire team. The agency did an amazing job for us, which is reflected in the astounding figures achieved.Dale Agar, Organiser of Events in the Sky
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