Engineering brand and digital success for SMC

South Midlands Communications (SMC), is a world-leading manufacturer of masts, antennas and specialist communications products. SMC works with several industries but primarily its history lies within the military and defence sector.

Operating for over 60 years, and with offices in both the UK and US, SMC design and manufacture a wide range of specialist mast and antenna systems that are used by government agencies, police, broadcast agencies, meteorology companies and commercial businesses all around the world.

SMC first approached Carswell Gould to support it with a marketing campaign to raise awareness of an innovative new mast system it was about to launch: the SMC Ultralock. Following the launch, we were subsequently asked to support SMC with a complete corporate rebrand and come up with a new visual identity.

Both were used in the creation of a new website for SMC, designed to better reflect its position as a global business which sits at the leading edge of communications technology.

Client SMC
Year 2022
Project team Stuart Hunt Gareth Miller Emily Braybrook Lizzie Walker-Arnott James Nethersole Lee Martin Giuseppe Sciascia
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