This is the story of how we launched a new and unique research group called Food Cultures in Transition by staging a highly engaging and well attended virtual symposium called Futures for Food. Working with our client, we helped to transform their idea of an online event into an effective engagement activity to attract a worldwide audience of influencers.
This project came at a time when remote working and social distancing forced many brands to utilise virtual events as a key part of their marketing mix. Our own focus on live and virtual events is a big part of how we help reshape traditional marketing strategy. You can read about our New World Marketing methodology here.