This is the story of how we launched a new and unique research group called Food Cultures in Transition by staging a highly engaging and well-attended virtual symposium called Futures for Food. Working with our client, we helped to transform their idea of an online event into an effective engagement activity to attract a worldwide audience of influencers.
This project came at a time when remote working and social distancing forced many brands to utilise virtual events as a key part of their marketing mix. Our own focus on live and virtual events is a big part of how we help reshape traditional marketing strategy. You can read about our New World Marketing methodology here.