Home » Case studies » How to fill a school with students - before it even opens

How to fill a school with students - before it even opens

The South Wiltshire UTC in Salisbury is a brand new type of school - a university technical college specialising in science and engineering.  CG has worked with its principal Gordon Aitken and the board on recruitment from the very outset to ensure the college has the required applications for its opening in September 2015.

CG has delivered strategic thinking, marketing planning and implementation. This includes the prospectus, advertising, promotional literature, large format outdoor advertising, recruitment advertising, car branding, direct mail, social, digital and web support.

Our work continues in the lead up to the opening in September 2015 and the next stage is the ongoing development of the website to include useful tools for teachers, governors, parents and students. 

Key Points