Helping a charity to communicate its message to millions!

Wetwheels Foundation

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Helping a charity to communicate its message to millions!

Wetwheels Foundation

The brief

Help to spread the word of the 10th anniversary of the Wetwheels Foundation, a charity dedicated to helping those living with disabilities enjoy the thrill of a powerboat in a safe, stimulating and rewarding way.

In just ten years, Wetwheels has given more than 35,000 disabled people the exhilarating opportunity to spend time on the water onboard specially-built, fully accessible powerboats.

The charity’s founder, Geoff Holt MBE DL wanted to do more and so asked for our help to communicate his ambitious plans to give 100,000 disabled people this experience, throughout the UK, by 2025.

The solution

Our recommendation was to:

  • Choose a suitable backdrop/event to unveil his plans
  • Target specialist, national and regional print and broadcast media
  • Create a buzz around the announcement with a concise media invitation
  • Organise media interviews ahead of the event
  • Capture high-quality photos and visual assets on the day
  • Issue a press release on the day of the announcement
  • Sell in to media outlets post event to maximise coverage



To mark the anniversary, Wetwheels founder, Geoff Holt chose the fitting backdrop of the 2021 Southampton International Boat Show to launch the £1m fundraising campaign that would support the charity’s expansion plans.

The event, held at the Raymarine stand on Friday 10th September, attracted a number of regional and national media outlets.

This resulted in great coverage for the charity, including interviews with Geoff on the BBC South and ITV Meridian evening news programmes.

The result

The PR campaign made a huge splash, achieving: total print and online reach: 4.9 million

Can I just say how pleased I am with how everything has gone to plan. Both the VR project and the Boat Show. Everyone at CG has been tremendously supportive and has really understood the Wetwheels ethos and what we are trying to achieve.

Many thanks again to all of the team at CG, it’s been a pleasure working with you.

Geoff Holt MBE DL
Geoff Holt, MBE Chairman & Chief Executive at Wetwheels