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Developing a powerful brand to compete at the highest level

When you partner with the likes of Team Sky and Team GB, you need a brand that reflects your values and displays your right to sit alongside some of the world's most elite teams and most famous marques.

Green Snow approached us to develop a visual and verbal identity for its brand. It needed to illustrate and communicate why it is the very best at what it does. Green Snow delivers an end-to-end ecommerce management service. It builds customer-focused retail experiences that are designed to delight their partners’ customers and appeal directly to their passions.

This drive to appeal to the passions of the partners’ customers sets out the focus of everything the business does, truly an elite ecommerce service for elite teams and ambitious brands. The brand identity we created for Green Snow is modern, clean and purposeful - the key messages and tone of voice are an expression of this passion.

“The new Green Snow brand identity that Carswell Gould has created for us is a brilliant representation of our business, now, as well where we hope to be in the future. We realised we needed to do this work some time ago and we’re hugely impressed with the outcome and should have committed to it years ago! The team at Carswell Gould were superb at understanding exactly what we wanted from our new brand identity and they have delivered on all we asked for and more.”

Paul Bolwell, Brand Director.


[Above: Sample pages from the new Green Snow brand book]

[Above: The new Green Snow brand ID lines up with the other Team Sky partners - December 2018]

Would you like help to revamp your existing branding or support with creating a new brand from scratch?

The power of branding can't be ignored. So, let's get to work! Fill in your details below and we'll be in touch to help you get your branding right.


  • Branding
  • Design
  • Print design

Core Team