Our approach
At the outset, we honed in on creating a new brand identity for The Solicitors’ Charity that embodies approachability and trust, vital for resonating with solicitors across England and Wales. This foundational step was essential to pave the way for deeper connections and wider recognition in the legal sector.
Central to our approach has been engagement. Through “The Big Report,” “For the Bounce Back,” and “Small Change Big Change,” we initiated meaningful discussions about the charity’s objectives, significantly expanding The Solicitors’ Charity Register. Participation in events like the London Legal Walk further amplified our message Where we were able to connect with an astounding 16,700 solicitors, underscoring the charity’s crucial support role
As the outsourced marketing arm, we’ve spearheaded a consistent effort to boost the charity’s profile and interaction within the legal community. Our actions have ranged from securing broad coverage in legal publications to enhancing social media visibility, all aimed at ensuring the charity remains a top consideration for solicitors. A key part of our strategy has included increasing awareness among law firms, leading to noticeable growth in donations and backing.
The outcome
In our efforts we’ve notably amplified the charity’s brand presence in the legal community. By launching targeted campaigns like The Big Report, For the Bounce Back, and Small Change Big Change, we’ve significantly boosted the charity’s visibility, drawing increased attention and engagement from solicitors and law firms. This effort has strengthened the charity’s identity, making it synonymous with support, resilience, and innovation—qualities that have fostered trust and reliability among its audience.
Our strategic marketing efforts, including digital promotion, content creation, and event engagement, have expanded the charity’s reach, creating an active and supportive community welcoming over 2000 new solicitors to The Solicitors Charity register as well as DOUBLING the charity’s LinkedIn following in just 6 months. Our campaigns have notably improved donor involvement too, by demonstrating the tangible impact of their contributions.
In essence, our work has not just broadened the charity’s audience but has also enriched its market perception, laying a robust groundwork for its future initiatives and enabling more support for solicitors across England and Wales.
Conclusion
Our ongoing partnership with The Solicitors’ Charity demonstrates the transformative power of strategic partnership in charity marketing. Together, we’ve refined the brand, heightened awareness, and forged robust connections within the legal profession. As we look to the future, our dedication to The Solicitors’ Charity and its mission to support solicitors’ wellbeing remains strong, driven by a mutual commitment to enact meaningful change and positively influence the legal community’s future.
