When you’ve been around for as long as us, you learn a lot. So, to celebrate three decades at the top of our game, Carswell Gould is sharing some pearls of wisdom we’ve picked up along the way.
Without the right processes you'll never get the idea off the ground.
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If I told you, you have a beautiful budget would you let me play with it?
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Sometimes 'almost perfect' isn't good enough.
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Great creativity is priceless.
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Don't let profit get in the way of a good thing.
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Put your Wonderbra on!
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There's no such thing as B2B.
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Bite off more than you can chew.
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People don't buy what you do, they buy why you do it.
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Try doing it doggy style!
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Now, more than ever, it pays to look further into the future.
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Don't let the bastards get you down.
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You can still make tough subjects fun!
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Find your compass and point your business in the right direction. Without it, you're lost at sea.
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Find your point of difference.
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Great leaders are willing to take risks.
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Keep it simple, stupid.
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Be like Madonna and constantly reinvent yourself.
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Work on your business, not in your business for a Eureka moment.
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Fight like a badass.
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Bring the outside in and no, we don't mean plants.
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Sometimes the most creative campaigns come from thinking inside the box
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Marketing is a game of two halves, so make it adventurous.
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Wie goed doet, goed ontmoet.
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Show, don't tell!
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No one got fired for buying IBM, but it's boring so let's 'think different'.
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Developing an established brand is a lot like renovating your home.
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When it comes to people - you need the good, the bad, and the ugly.
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Be part of your community.
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Herd together and link success for mutual gain.
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