When you’ve been around for as long as us, you learn a lot. So, to celebrate three decades at the top of our game, Carswell Gould is sharing some pearls of wisdom we’ve picked up along the way.
Without the right processes you'll never get the idea off the ground.
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Be like Madonna and constantly reinvent yourself.
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Bite off more than you can chew.
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Herd together and link success for mutual gain.
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Try doing it doggy style!
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Be part of your community.
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Don't let the bastards get you down.
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Sometimes the most creative campaigns come from thinking inside the box
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No one got fired for buying IBM, but it's boring so let's 'think different'.
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Work on your business, not in your business for a Eureka moment.
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Find your compass and point your business in the right direction. Without it, you're lost at sea.
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Now, more than ever, it pays to look further into the future.
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Don't let profit get in the way of a good thing.
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Put your Wonderbra on!
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There's no such thing as B2B.
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Wie goed doet, goed ontmoet.
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Developing an established brand is a lot like renovating your home.
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Fight like a badass.
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Find your point of difference.
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Great creativity is priceless.
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Marketing is a game of two halves, so make it adventurous.
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Show, don't tell!
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Bring the outside in and no, we don't mean plants.
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You can still make tough subjects fun!
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When it comes to people - you need the good, the bad, and the ugly.
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Great leaders are willing to take risks.
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If I told you, you have a beautiful budget would you let me play with it?
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Keep it simple, stupid.
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Sometimes 'almost perfect' isn't good enough.
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People don't buy what you do, they buy why you do it.
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