When you’ve been around for as long as us, you learn a lot. So, to celebrate three decades at the top of our game, Carswell Gould is sharing some pearls of wisdom we’ve picked up along the way.
Find your compass and point your business in the right direction. Without it, you're lost at sea.
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Developing an established brand is a lot like renovating your home.
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Great leaders are willing to take risks.
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Now, more than ever, it pays to look further into the future.
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Don't let the bastards get you down.
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If I told you, you have a beautiful budget would you let me play with it?
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People don't buy what you do, they buy why you do it.
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Work on your business, not in your business for a Eureka moment.
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Herd together and link success for mutual gain.
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Put your Wonderbra on!
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Bite off more than you can chew.
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When it comes to people - you need the good, the bad, and the ugly.
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Sometimes 'almost perfect' isn't good enough.
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Wie goed doet, goed ontmoet.
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Without the right processes you'll never get the idea off the ground.
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Fight like a badass.
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Bring the outside in and no, we don't mean plants.
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Marketing is a game of two halves, so make it adventurous.
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Sometimes the most creative campaigns come from thinking inside the box
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You can still make tough subjects fun!
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Find your point of difference.
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Great creativity is priceless.
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Try doing it doggy style!
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There's no such thing as B2B.
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Don't let profit get in the way of a good thing.
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Show, don't tell!
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No one got fired for buying IBM, but it's boring so let's 'think different'.
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Keep it simple, stupid.
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Be part of your community.
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Be like Madonna and constantly reinvent yourself.
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