When you’ve been around for as long as us, you learn a lot. So, to celebrate three decades at the top of our game, Carswell Gould is sharing some pearls of wisdom we’ve picked up along the way.
Sometimes the most creative campaigns come from thinking inside the box
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Developing an established brand is a lot like renovating your home.
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When it comes to people - you need the good, the bad, and the ugly.
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Wie goed doet, goed ontmoet.
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Try doing it doggy style!
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Bring the outside in and no, we don't mean plants.
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If I told you, you have a beautiful budget would you let me play with it?
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Be part of your community.
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Find your compass and point your business in the right direction. Without it, you're lost at sea.
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Be like Madonna and constantly reinvent yourself.
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Herd together and link success for mutual gain.
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Don't let profit get in the way of a good thing.
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Great leaders are willing to take risks.
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Now, more than ever, it pays to look further into the future.
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People don't buy what you do, they buy why you do it.
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Find your point of difference.
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Show, don't tell!
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Don't let the bastards get you down.
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Great creativity is priceless.
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Fight like a badass.
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Marketing is a game of two halves, so make it adventurous.
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Without the right processes you'll never get the idea off the ground.
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Bite off more than you can chew.
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Sometimes 'almost perfect' isn't good enough.
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You can still make tough subjects fun!
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No one got fired for buying IBM, but it's boring so let's 'think different'.
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Put your Wonderbra on!
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Keep it simple, stupid.
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There's no such thing as B2B.
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Work on your business, not in your business for a Eureka moment.
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