When you’ve been around for as long as us, you learn a lot. So, to celebrate three decades at the top of our game, Carswell Gould is sharing some pearls of wisdom we’ve picked up along the way.
Work on your business, not in your business for a Eureka moment.
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Fight like a badass.
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Don't let profit get in the way of a good thing.
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Don't let the bastards get you down.
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Marketing is a game of two halves, so make it adventurous.
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Now, more than ever, it pays to look further into the future.
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No one got fired for buying IBM, but it's boring so let's 'think different'.
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You can still make tough subjects fun!
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Keep it simple, stupid.
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Find your point of difference.
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Bring the outside in and no, we don't mean plants.
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Sometimes 'almost perfect' isn't good enough.
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There's no such thing as B2B.
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Herd together and link success for mutual gain.
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Wie goed doet, goed ontmoet.
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If I told you, you have a beautiful budget would you let me play with it?
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People don't buy what you do, they buy why you do it.
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Find your compass and point your business in the right direction. Without it, you're lost at sea.
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Great leaders are willing to take risks.
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Put your Wonderbra on!
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Developing an established brand is a lot like renovating your home.
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Sometimes the most creative campaigns come from thinking inside the box
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Show, don't tell!
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Without the right processes you'll never get the idea off the ground.
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Be part of your community.
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Try doing it doggy style!
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Bite off more than you can chew.
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Be like Madonna and constantly reinvent yourself.
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Great creativity is priceless.
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When it comes to people - you need the good, the bad, and the ugly.
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